I'm a marketing leader who has worked in three FTSE 100 companies, with over 20 years of brand, marketing communications experience across a wide variety of functions in the UK and internationally. I'm passionate about building relevant brands, championing the customer and helping businesses to grow. I'm now looking at both permanent and interim opportunities, in dynamic, customer-led businesses.
Work history
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Global Brand DirectorInterContinental Hotel Group
- Denham, United KingdomFull Time
Roles included - Brand Director for IHG Masterbrand (Global), Hotel Indigo (Global), InterContinental Hotels & Resorts (Europe), Regent (Global).
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Global Brand, Communications Manager and BP RetailBP
- Pangbourne, Reading RG8, UKFull Time
I led the brand and communications strategy for BP Retail fuels across 17 markets worldwide. As part of this I developed communications toolkits, as well as the product proposition and go-to-market strategy for one of their biggest ever product launches. I also managed the day-to-day relationships for the global advertising and media agencies for Retail. I then led Retail marketing’s employee and B2B engagement communications globally, instigating a new internal engagement programme for Retail across BP..
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Skills
- Digital Media
- Marketing PR
- Branding
- Brand Management
- Direct Marketing
- Management
- Marketing Strategy
- Social Media Marketing
- Communications
- Strategy
- Agency Relationship Management
Education
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Business StudiesUniversity of Edinburgh
- Edinburgh, United Kingdom
BCom 2.1 Hons
Awards
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IGD Food Industry Awards - Young Manager's Business ChallengeIGD
Wrote paper and presented to panel, my thoughts on the role of food industry around the issue of obesity.
Chose to enter and presented at the annual industry awards.