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Ben Donkor

Director of Research and Insights

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsSocial Media Analyst - Research Director

About me

I’m the Director of Research and Insights at We Are Social, where I look after social analytics and social intelligence for clients like Disney and adidas. I'm also a freelance writer and freelance analyst, often for London-based agency Link Humans. For a decade I’ve worked in data analytics and social analytics, for the likes of Groupon, British Telecoms, the local government, and Microsoft. I do love to dig into data, spot trends and deliver highly actionable business intelligence derived from social media. I also love to give talks on this topic and I’ve written quite a few articles on social strategy, tactics and marketing technology. Last but not least, I recently co-authored a book on employee advocacy (out now)! Ciao for now.

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  • Brandwatch
  • Social Analysis
  • Advanced Excel
  • Bilingual English/italian
  • Social Marketing
  • Web Analytics
  • Google Analytics
  • Adobe Analytics
  • Audience Analysis
  • Audience Insights

Work history


Director of Research and Insights

We Are Social

Feb 2018
  • London, United Kingdom
  • Full Time
  • I lead Research & Insights teams across multiple EMEA markets, developing and overseeing measurement frameworks, insightful reports, and social best practice.


Chief blogger and analyst

Link Humans

May 2012
  • London, United Kingdom
  • Freelance
  • Working as the Chief Blogger and Analyst at Link Humans, writing and reporting on digital analytics, social measurement, and industry trends.


Social Media Analyst


Jul 2015 - Feb 2018
  • Reading, United Kingdom
  • Full Time
  • I develop and provide social media insights and recommendations for key stakeholder groups across the company. I support the social media team to prove the business value of social media, provide robust insight of social trends, conversations and themes, audience analysis, and help to deliver best practice across the business.


Social media, online, and innovations analyst

British Telecom

Apr 2013 - Aug 2015
  • London, United Kingdom
  • Full Time
  • This was a "hybrid role", as a Social Media Analyst, a Web Analyst and an Innovation Scout/Analyst.


Social media analyst and executive


May 2012 - Apr 2013
  • London, United Kingdom
  • Full Time
  • I was responsible for monitoring the online social media presence across various platforms and reporting on social media KPIs to key stakeholders.


Senior IT Officer

Newham Council

Nov 2007 - May 2012
  • London, United Kingdom
  • Full Time