Ben Donkor

Director of Research and Insights

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsSocial Media Analyst - Researcher

About me

I’m the Director of Research and Insights at We Are Social, where I look after social analytics and social intelligence for clients like Disney and adidas. I'm also a freelance writer and freelance analyst, often for London-based agency Link Humans. For a decade I’ve worked in data analytics and social analytics, for the likes of Groupon, British Telecoms, the local government, and Microsoft. I do love to dig into data, spot trends and deliver highly actionable business intelligence derived from social media. I also love to give talks on this topic and I’ve written quite a few articles on social strategy, tactics and marketing technology. Last but not least, I recently co-authored a book on employee advocacy (out now)! Ciao for now.

Locked Pro Plan feature

Skills

  • Brandwatch
  • Social Analysis
  • Advanced Excel
  • Bilingual English/italian
  • Social Marketing
  • Web Analytics
  • Google Analytics
  • Adobe Analytics
  • Audience Analysis
  • Audience Insights

Companies I’ve worked with

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  • Microsoft

    Microsoft

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    • Digital Media
  • We Are Social

    We Are Social

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    • Advertising
  • B

    British Telecom

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    • G

      Groupon

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      Work history

      Currently

      Director of Research and Insights

      We Are Social

      Feb 2018
      • London, United Kingdom
      • Full Time
      • I lead Research & Insights teams across multiple EMEA markets, developing and overseeing measurement frameworks, insightful reports, and social best practice.

      Currently

      Chief blogger and analyst

      Link Humans

      May 2012
      • London, United Kingdom
      • Freelance
      • Working as the Chief Blogger and Analyst at Link Humans, writing and reporting on digital analytics, social measurement, and industry trends.

      2018

      Social Media Analyst

      Microsoft

      Jul 2015 - Feb 2018
      • Reading, United Kingdom
      • Full Time
      • I develop and provide social media insights and recommendations for key stakeholder groups across the company. I support the social media team to prove the business value of social media, provide robust insight of social trends, conversations and themes, audience analysis, and help to deliver best practice across the business.

      2015

      Social media, online, and innovations analyst

      British Telecom

      Apr 2013 - Aug 2015
      • London, United Kingdom
      • Full Time
      • This was a "hybrid role", as a Social Media Analyst, a Web Analyst and an Innovation Scout/Analyst.

      2013

      Social media analyst and executive

      Groupon

      May 2012 - Apr 2013
      • London, United Kingdom
      • Full Time
      • I was responsible for monitoring the online social media presence across various platforms and reporting on social media KPIs to key stakeholders.

      2012

      Senior IT Officer

      Newham Council

      Nov 2007 - May 2012
      • London, United Kingdom
      • Full Time