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I’m the social intelligence lead at Microsoft UK, where I look after social analytics and social intelligence. I'm also a freelance writer and freelance analyst, often for London-based agency Link Humans. For almost a decade I’ve worked in data analytics and social analytics, for the likes of Groupon, British Telecoms, the local government, and now Microsoft. Let’s be honest, I do love to dig through data, spot trends and deliver highly actionable business intelligence derived from social media. I also love to give talks on this topic and I’ve written quite a few articles on social strategy, tactics and marketing technology. Last but not least, I recently co-authored a book on employee advocacy (out now)! Ciao for now.Locked Pro Plan feature
I develop and provide social media insights and recommendations for key stakeholder groups across the company. I support the social media team to prove the business value of social media, provide robust insight of social trends, conversations and themes, audience analysis, and help to deliver best practice across the business.
Working as the Chief Blogger and Analyst at Link Humans, writing and reporting on digital analytics, social measurement, and industry trends.
This was a "hybrid role", as a Social Media Analyst, a Web Analyst and an Innovation Scout/Analyst.
I was responsible for monitoring the online social media presence across various platforms and reporting on social media KPIs to key stakeholders.