About me
I'm a diverse Creative Director, that can both art direct and copy write. I have nearly 20 years experience that covers moving image, branding , advertising, music, publishing and graphic design.
Projects
- Dyson V6 Cordless - ResetDyson V6 Cordless Reset – Launch Web Special Looking to the top SKU in the range as our hero product to drive home our point, with particular importance as the customer journey gets closer to the point of purchase, (online or in store). We want to drive people towards the top end of our range so that anything less feels like a compromise. With a simple premise, “to get our machines in peoples hands and then they immediately get it”. Our creative response was to do exactly that, to build an immersive site that was as close to getting the V6 Cordless product in people’s hands. With POV CG, we wanted to emulate the V6 product usage, through its versatility and power in-situ that heightened the key features. Visit the site: http://www.dysonv6.com/
- Microsoft PowerAppsMicrosoft Product Launch – Microsoft PowerApps As creative consultants to advise and direct the launch, product positioning and give guidance on strategic placement within its audience category for the development of a new product from Microsoft. This will be Microsoft next big application launch after Window 10 this year. Visit the site: https://powerapps.microsoft.com/en-gb
- Dyson 360 Eye -LaunchTo launch Dyson Latest Product (306 Eye robot Vacuum Cleaner) with engaging web content that could become the product own website, but also be 3 dimensional walk through of the Cleaner, its design and its unique specification. We were asked to design and build this product from it CAD pre-production stage, visualise textures and tell the story of how this product work in to days modern home. Telling seven stories of its unique features like - its 360 camera which learns it environment and the addition of caterpillar tracks to tackle different surfaces. The site and supporting film material, was needed to for an experiential launch in Japan on the 4th September this year with a global expose online following James' Launch Keynote speech. Vist: http://www.dysoneye360.com
Skills
- Advertising
- Art Direction
- Copywriting
- Digital
- Design
- Post Production
- Production Management
- Creative Direction
- Online Campaigns
- Outdoor Campaigns
- Print Campaigns
- TV Campaigns
- Illustrator
- Indesign
- Photoshop
- Post-production and Graphic Design
Education
Graphic Communication/ Advertsing
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Graphic Design and Advertising