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Creative Director / Graphic Designer working primarily within the music industry for artists, bands, labels and brands on a local and global level. My current roles include Creative Director, UK & International for Vevo, the music video entertainment platform. In the role I lead all design for the company's marketing, events and original content in a number of territories including UK, France, Italy, Mexico, Netherlands, Poland & Spain. I additionally undertake freelance projects for my own company Ben & Ink. A selection of my work is available to view here: https://www.behance.net/ben_suttonLocked Pro Plan feature
Creative Director for music video platform and channel Vevo, managing my own creative department. In the role I have overseen the design of all of the company's branding and original content, as well as consistently refining the presentation of the product and platforms (mobile, desktop and ‘living-room’ apps). Responsibilities have specifically included the in-house production of original content motion graphics, the design of all marketing assets (digital and print), promo items and premiums, social media campaigns, photography direction and event venue dress whilst also producing all sales and ad-sales marketing collateral too. Initially performing as the company’s sole designer, I helped launch the company in the UK in 2011 and have since grown a team and overseen the launch and presentation of the brand in France, Germany, Italy, Mexico, Poland, Spain & The Netherlands. I have been responsible for helping the company secure large sales or sponsorships deals with brands such as Toyota, Lucozade, Schwarzkopf, Lynx and many more. I have also performed as an internal design agency for many of these clients, winning Toyota and their agency ZenithOptimedia a Sponsorship Award in 2015. Whilst at Vevo I have been promoted to my current position from Head Of Design.
Senior Designer for Sony Music Entertainment managing digital campaign art direction and in-house campaign asset production whilst providing overall support to senior producers and liaising with external design and creative agencies regarding outsourced briefs. Responsibilities included designing and producing site layouts, art direction & logo design and rich media creatives, all for a vast selection of global and local artists and campaigns. Promotion to this position followed two years performing in an initial position within the company of Digital Services Assistant.
Assistant for Japanese fashion house *A Bathing Ape. The position’s responsibilities consisted of stock management, visual merchandising and managing music and celebrity focused sponsorship marketing. Whilst working for the umbrella company Gimme 5 Distribution, I also assisted on other brands such as Billionaire Boys Club, Stussy, Visvim, Neighborhood and Supreme in their respective stores and outlets too.
LLC Professional Plus: Black Belt In Design & Typography Post-Graduate Study at the London College of Communication, University Of Arts London including advanced typographic study, idea generation techniques, the principles of graphic design, layout design and spatial relationships, colour theory and composition for both digital and print disciplines.
LLC Professional Plus: Marketing & Creativity Post-Graduate Study at the London College of Communication, University Of Arts London working with real-life clients to briefs conceiving campaigns from start to finish. The course included study of marketing trends, target audience analysis, demographic reaches and more, all applied to designer, developer or content producer roles.
Accelerated Degree course studying commercial music and music business management, specialising in music marketing (both traditional and digital), artist management, music publishing & rights, industry structure, digital distribution and entertainment law.