- UFO was hired by i-D to design and build the new Bond Street website. i-D developed a new content strategy and the site needed to reflect this new direction. Bond Street is one of London's most luxurious fashion destinations and the new website would need to act as both a content-hub showcasing a wide range of content but also as a directory with a user-friendly map for navigation. www.bondstreet.co.uk
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Projects credited in
- Working with my design partner at UFO Studio I was tasked with repositioning, rebranding and relaunching the flagship BFI Player. I developed an overarching brand strategy, tone of voice and positioning that would inform a complete rebrand of all BFI Player visual communications. This involved a comprehensive discovery phase, delving through existing analytics as well as market analysis and commercial strategy alongside user interviews and client workshops.