About me

Seasoned creative writer, obsessing over words and crafting content. Over the last 20+ years, I've worked with a varied and colourful collection of brands, clients and agencies. Specialties: Creative copywriting, scriptwriting and conceptual creative. Well-versed in the world of popular culture and new media, including experience in the music, events and entertainment industries. Real talk: I don't hide behind industry buzzwords, daft business speak and needless initialisms. Get in touch for practical help with words (and transparent rates). Fun fact: I'm one of the first here! #HereSinceDayDot

PostsProjectsExperienceTeam

Projects

• Heat DesignWebsite copy for the award-winning London studio.
• beleafBranding: Tone of voice and copy across product packaging and digital channels.
• Wella ProfessionalsScript: Wella Professionals TrendVision Award
• F10 StudiosWebsite copy for the masters of architectural visualisation.
• World ClassScript: World Class
• The Fighter's BalladFilm score, lyrics

Projects credited in

• MINI WRC LaunchProject director for a high profile press conference as MINI made its comeback to the world rally championships. A sensational day at the MINI plant in Oxford for 200 international journalists and 350 MINI fans and VIP guests. Stunt driving, sixties nostalgia, catering by Jamie Oliver and performances by the best of British talent got the party started to celebrate the return of this living legend to the world of rallying. This award winning event generated £3 million of media coverage.
• MTV KickstartProducer and show caller of the New Zealand final of the MTV Kickstart competition. The event was a televised (MTV Full Tank) all ages gig which saw five (then) unsigned Kiwi bands battling it out before a panel of industry judges for a chance to get signed.
• The Queen's Diamond JubileeCreative show producer for a live performance in Trafalgar Square, celebrating sixty years of fashion and music in London. Hosted by Layla Anna-Lee, the show incorporated a live band, fashion show and dance routines, depicting each era, to an audience of around 15,000. Live links of the royal procession were played on the public screen at the top and tail of the show.

Work history

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CopywriterCHI & Partners
Jun 2013 - Aug 2017London, United KingdomFull Time
Wordsmith. Copy and content. Some pretty innovative campaigns too. Possibly the longest I've worked in a single agency - we had a great little team and an enormous client.
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Copywriter & Conceptual CreativeSelf Employed
Jun 2010 - Jun 2013London, United KingdomFreelance

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Skills

• Writing
• Copywriting
• Editing
• Journalism
• Screenwriting
• Promotions
• Blogging
• Poetry
• Excel
• Word
• Design
• Social Copywriting
• Marketing
• Hosting
• Spoken Word
• Music Journalism
• Music Branding
• Films
• Cultural
• Script Writer
• Voice Over
• Proofreading
• Brand Tone
• UX Copy
• CMS Experience
• Adobe
• Customer Communication
• B2B B2C

Education

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Ba(hon) Graphic DesignUniversity of West England, Bristol
Sep 1994 - Nov 1997Bristol, United Kingdom
Back when Macs got colourful (Macintosh Color Classic) and there was a small buzz about this new thing called the World Wide Web. Computers were still for nerds though. We just wanted mags designed by David Carson and Illmatic on heavy rotation.
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BTEC National Diploma Graphic DesignFalmouth School of Art
Aug 1992 - Jun 1994Falmouth, United Kingdom
I drove my 1979 Leyland Maxi to a lot of raves. Kelly Slater won his first world title and Eric B and Rakim parted ways.