Ben is a social entrepreneur and freelance creative director with a passion for creating, stress-testing and driving innovative projects and campaigns that make a positive difference in the world.
He was listed in 2020 by Forbes as a 30 Under 30 alongside Greta Thunberg, by the BBC worldwide as a person ‘changing the world’, by Red Bull as a key change maker and by Men’s Health as an ‘affable bloke’. Ben's campaigns have reached over 800m people worldwide and his work won the Global Good awards for innovation in 2021.
Ben has worked for a number of leading agencies in advertising and PR, helping them to drive innovation. Separately he has built several startups including Steel Warriors, and an anti-knife crime charity that melts down knives and turns them into outdoor gyms and Temple Wellbeing, a habit-forming mental wellbeing app for employees.
Ben is open to new ideas and projects and is always up for a chat!
Projects
- Temple WellbeingTemple was a B2B mental wellbeing app for workers. Despite 1 in 3 people suffering from poor mental wellbeing at work, 80% of available solutions only achieve a 2-4% engagement rate with users. My Co-founder, (former Microsoft Executive, Nikolaz Foucaud) and I felt compelled to build a platform that lent from habit forming technologies to engage workers and make mind maintenance a daily habit. We: - Launched an MVP offering a 15-minute daily HIIT workout for the mind. - Built and tested it on
- Steel WarriorsIn 2017, I convieved and then led the UK based anti-knife crime charity, Steel Warriors. Around one tonne of knives come off London’s streets every month. Steel Warriors melt down knives and recycle them into free outdoor gyms. These gyms aim to give young people more physical and psychological confidence to walk the streets unarmed. We currently have four gyms in London. I led the charities first campaign which reached over 800 million people and over 42 different countries worldwide with n
Work history
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Freelance Creative DirectorVarious
London, United KingdomFreelance
I have been lucky enough to work with a number of leading brands as well as advertising and PR agencies in the UK and in China, helping them to drive innovation and produce great creative work.
Notible brands include the likes of Sky, Amazon, Ticketmaster, Uber, Barclays, Co-op, Diageo, Nike, Lexus, Herbert Smith Freehills, KFC, Bill and Melinda Gates Foundation, Dubai, The NHS, Stubhub and celebrity talent including Idris Elba and Anthony Joshua.
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Co-FounderSteel Warriors
London, United KingdomPart Time
In 2017 I Co-founded and led the UK based anti-knife crime charity, Steel Warriors. I now serve exclusively on the board of trustees.
Around one tonne of knives come off London’s streets every month.
Steel Warriors melt down knives and recycle them into free outdoor gyms. These gyms aim to give young people more physical and psychological confidence to walk the streets unarmed. We currently have four gyms in London.
The Steel Warriors campaign to date has reached over 800 million people and over 42 different countries worldwide.
My co-founder, Pia, and I feel thrilled to have been selected by Forbes on the 30 Under 30 (2020) list in the social entreprenuers category for our work on Steel Warriors.
The Steel Warriors team is now made up of over 100 different individuals working from 20 different companies.
Our first gym in East London's Langdon park has been listed by Men’s Health as the 'Best gym in the world’ and Twitter has awarded us with their 2019 Powered by Tweets award. We currently have four gyms in London.
Each gym has a world class Steel Warriors trainer offering free strength, freestyle and cardio sessions to the local community.
Other supporters of ours:
Heyne Tillett Steel, StubHub, Sky, Uber, Avison Young, Paramount Pictures, Lucky Generals, Twitter, British Land, Herbert Smith Freehills, Nike, Red Bull, Anthony Ward Thomas, Rebel Strength, Inciner8, Equals, Freuds, Proud Robinson, Spotlight Youth Centre, Cratus and London's Metropolitan Police.
Take a look at our background video: https://vimeo.com/279623430
www.steelwarriors.co.uk
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Skills
- Creative
- Creative Direction
- Innovation
- Applied Innovation
- Leadership
- Creative Leadership
- Copwriting
- Art Direction
- Project Management
- Partnerships
Awards
Forbes 30 Under 30 - Social EntrepreneurForbes