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Bence Csernak

Product Design Lead

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsUI Designer - UX Designer - Product Designer


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About me

London based, specialised in making complex digital products simple and taking concepts to launch. As a hybrid designer I am well-versed in digital best practices, user research/user based design, user experience design and brand strategy to stay competitive. I am capable of seeing the high-level vision and big picture (business goals + what customers want) while also being able to roll up my sleeves and dive into design details. Full-stack digital product designer with 15+ years of experience in various sectors and markets.

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  • Sketch
  • Axure
  • Invision
  • Marvel
  • Adobe After Effects
  • Interactive Prototyping
  • Wirefames
  • User Exerience
  • User Research
  • Product Design

Work history


Product Designer

NatWest Markets

Oct 2017
  • London, United Kingdom
  • Freelance
  • Designing global digital products and services for the Automated Treasury Solutions business at the Royal Bank of Scotland investment banking arm. Clients include global financial institutions, investors and corporate customers. Working with stakeholders and product leads to take the brand forward and to create experiences which deliver on client and business needs.




Apr 2001
  • London, United Kingdom
  • Freelance
  • Main highlights: Clients included GE Money, Liberty Global (UPC), UniCredit Bank, Vodafone 2017: statement designs for one of the leading Sri Lankan retail banks 2015: UX Consultant/Designer at Barclays Techstars on the platform Started in the Fintech sector in 2010, working with the Zurich based IndexInvestor, the winner of the “ETF Asset Manager of the Year 2013” title. 2009–2012: Designed websites in the heavy industry, car manufacturing and financial sectors for German clients. As a business owner, I effectively build and lead teams; present to clients and stakeholders with confidence; and lead business development presentations, plan, execute and win pitches. I motivate and train team members and have gained experience in searching for talent and developer monitoring, projects appear in design publications, books and blogs.


Product Designer

May 2017 - Aug 2017
  • London, United Kingdom
  • Freelance
  • The UK's #1 Job site and job search app – Working on Reed's native iOS and Android app: Produce user journeys, wireframes, prototypes, content plans and competitor analysis. Plan, lead and debrief usability testing sessions. Plan A/B and MVT tests, analyse the results and make recommendations. Translate business requirements into finished designs. Recognise UI/UX deficiencies and highlight and implement effective solutions.


Product Designer


Nov 2015 - Apr 2017
  • London, United Kingdom
  • Freelance
  • Designing multiple native iOS mobile and web apps, including one of the leading global HSBC apps Strategic member of the global HSBC design team Working in one of the first cross functional agile teams at HSBC Responsible for leading user interviews, customer research, creating prototypes and design guideline compliant, accessible, pixel perfect screens for production Constantly iterating products based on user research data particularly focusing on customer needs from the UK, China, Hong Kong and Singapore Working in the highest quality possible despite complex security and technology restrictions


UX Designer

Lombard Risk

Jan 2015 - Nov 2015
  • London, United Kingdom
  • Full Time
  • Lombard Risk is the second global leader in collateral management and regulatory compliance software providers. Responsible for the digital transformation of one of the company's global market leading products. Completely redesigned User Interface with a detailed pattern library and live Style Guide. UX overhaul: complex user journeys were simplified and successfully created an intuitive platform. Gathered user feedback and business requirements from the CTO, Business Analysts, Software Architects and additional advanced users both in London and New York. Supported remote engineers in the Shanghai office.



Master in Graphic Design

Universität für angewandte Kunst

Sep 1995 - Jan 2000
  • Vienna, Austria