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I create effective, research orientated solutions, garnered from multiple routes and refined through a complete understanding of the client’s needs. This includes challenging initial ideas, and pushing boundaries, shaping the outcome into work that is both function-fulfilling and aesthetically compelling. When approaching a new project it is always important to me to establish expectations and introduce questions the client may not have considered. In my two years working for the University of East London I took the opportunity to quickly develop project managing and design skills by interacting directly with clients from the initial brief to the final product. By working in this micro-environment I have taken on roles higher than my grade, consistently making creative and economical decisions, which positively impacted the University. We were one of the first universities to push the connection between impactful design and student recruitment, and in the last year have seen other universities applying this mentality. As our Creative Director worked part-time, I took on his key responsibilities both managerial and design-focused in his absence. By continuously working on freelance projects outside of my full-time role I have consistently pushed to develop and refine my own style and project managing abilities. I also co-founded and run experimental music record label Steep Incline, and create visual content that correspond with the sonic aesthetics of the world it inhabits.
Working closely with the client, together with design company Maneouvre, we completely redesigned the fourth issue of London based fashion and arts journal '1 Granary', pushing it in a much cleaner and more idiosyncratic direction.
Working to a tight deadline, I was hired by Rollacoaster magazine to finalise the design of their January 2016 issue. I worked directly with the printers to ensure the magazine upheld the same standard as previous issues.
As a Print and Digital Designer at UEL, I was responsible for establishing and maintaining the house brand as well creating all print and digital marketing materials. These included prospectus', OOH advertising campaigns and various internal publications. Working directly with clients to ensure a satisfying outcome which balanced both new demands and the university's established in-house style.
I was hired by east London based design agency as a graphic designer. As part of a small team I worked on a variety of projects, most notably a complete rebrand and website design for international healthcare distributors and manufacturers, Chemilines. I also worked on various print projects for British product design company, Established & Sons.
Choosing the Design for Publishing pathway, I studied at NUA for three years, delving deep into the world of print design. Here I experimented with various print techniques, formats and layouts. It was an extremely positive experience and still informs my practice to this day.
I attended a foundation course at the F+F Schule für Kunst und Medien Design in Zürich, where I was introduced to a variety of art and design based practises. It was here I discovered a lasting passion for graphic design.