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Bene Pooley

Graphic Designer

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsGraphic Designer - Art Director

Projects

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About me

I create effective, research orientated solutions, garnered from multiple routes and refined through a complete understanding of the client’s needs. This includes challenging initial ideas, and pushing boundaries, shaping the outcome into work that is both function-fulfilling and aesthetically compelling. When approaching a new project it is always important to me to establish expectations and introduce questions the client may not have considered. In my two years working for the University of East London I took the opportunity to quickly develop project managing and design skills by interacting directly with clients from the initial brief to the final product. By working in this micro-environment I have taken on roles higher than my grade, consistently making creative and economical decisions, which positively impacted the University. We were one of the first universities to push the connection between impactful design and student recruitment, and in the last year have seen other universities applying this mentality. As our Creative Director worked part-time, I took on his key responsibilities both managerial and design-focused in his absence. By continuously working on freelance projects outside of my full-time role I have consistently pushed to develop and refine my own style and project managing abilities. I also co-founded and run experimental music record label Steep Incline, and create visual content that correspond with the sonic aesthetics of the world it inhabits.

Skills

  • Print Design
  • Art Direction
  • Typography
  • Wayfinding Design
  • Brand Design
  • Design
  • Logo Design
  • Illustrator
  • Indesign
  • Photoshop
  • Photography
  • Identity Design
  • Editorial Design

Work history

2016

Editorial Designer

1 Granary

Oct 2016 - Nov 2016
  • Freelance
  • Working closely with the client, together with design company Maneouvre, we completely redesigned the fourth issue of London based fashion and arts journal '1 Granary', pushing it in a much cleaner and more idiosyncratic direction.

2015

Graphic Design and Art Director

Rollacoaster

Dec 2015 - Dec 2015
  • London, United Kingdom
  • Freelance
  • Working to a tight deadline, I was hired by Rollacoaster magazine to finalise the design of their January 2016 issue. I worked directly with the printers to ensure the magazine upheld the same standard as previous issues.

2017

Print and Digital Designer

University of East London

Apr 2015 - Oct 2017
  • Full Time
  • As a Print and Digital Designer at UEL, I was responsible for establishing and maintaining the house brand as well creating all print and digital marketing materials. These included prospectus', OOH advertising campaigns and various internal publications. Working directly with clients to ensure a satisfying outcome which balanced both new demands and the university's established in-house style.

2015

Graphic Designer

Manoeuvre

Jun 2014 - Feb 2015
  • London, United Kingdom
  • Full Time
  • I was hired by east London based design agency as a graphic designer. As part of a small team I worked on a variety of projects, most notably a complete rebrand and website design for international healthcare distributors and manufacturers, Chemilines. I also worked on various print projects for British product design company, Established & Sons.

Education

2014

BA (Hons) Graphic Design

Norwich University of the Arts

Sep 2011 - Jun 2014
  • Norwich, United Kingdom
  • Choosing the Design for Publishing pathway, I studied at NUA for three years, delving deep into the world of print design. Here I experimented with various print techniques, formats and layouts. It was an extremely positive experience and still informs my practice to this day.

2010

Art and Design Foundation Degree

F+F Schule für Kunst und Medien Design

Aug 2009 - Jul 2010
  • Zürich, Switzerland
  • I attended a foundation course at the F+F Schule für Kunst und Medien Design in Zürich, where I was introduced to a variety of art and design based practises. It was here I discovered a lasting passion for graphic design.