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Working as the bridge between the marketing and sales departments to nurture leads through the customer journey and support existing customers. Tasks included email marketing, direct communications, copywriting for web content, social media marketing, account management, administration and data analysis. Social media marketing was maintained through platforms such as Twitter using Hootsuite software. Content was re-purposed across all social media platforms representing the company. It was integral to keep up to date and engage with related industry trends and mentions to maximize exposure and highlight positive publicity. Customer service and support was handled professionally by bringing any social communications offline into a personal direct contact either through email or telecommunications.
Lead sourcing and sales through direct email marketing and telecommunications. The role also included using marketing automation and customer relationship management software for the customer acquisition process.
Copywriting, interviews, assisting senior reporters.
Customer service, sales & administration in a managerial role over Summer 2012 and 2013.
Customer assistance/service, stock maintenance, sales.