About me
A highly motivated and driven premium men’s branded buyer with experience across a range of categories including casuals, footwear, fashion accessories, outerwear, perfume and home accessories. A natural problem solver, thriving in demanding environments and having excellent management and coaching skills. Proven track record in identifying buying opportunities alongside implementing retail strategies at a senior level to increase turnover and maximise margin. Looking for new exciting challenges to refine current skill-set whilst maximising professional potential.
Work history
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UK Retail Operations ManagerRAINS
London, United KingdomFull Time
In addition to my responsibilities with Sefton Sales LTD. I am employed as the Operations Manager for RAINS Retail under a franchise agreement in the UK. This role draws upon my extensive retail management experience in the UK, whilst also drawing on my buying skill set, to oversee all areas operational procedures for a successful roll-out and continued growth management for RAINS Retail UK as outlined below.
• Responsible for establishing retail systems and procedures in a UK franchise partnership with RAINS
• Recruitment, management and development of a UK retail team at all levels
• Overseeing a management team in all areas of staff performance and store KPI productivity
• Management of all aspects of customer experience, including visual merchandising, building maintenance, service standards, customer touch points and operational procedures
• Responsibility for overseeing curated edit of RAINS catalogue, drawing on local market knowledge to maximise on best sellers yet evolve the RAINS Retail message in-line with RAINS HQ requirements
• Implementation and management of KPI reporting to ensure optimum stock levels, range planning, and response to trading conditions
• Continuous assistance of RAINS HQ in project management to activate RAINS visibility in the UK market, including activities such as event hosting, influencer gifting, stylist loans and press / marketing opportunities
• Assisting in project management of new UK retail site development opportunities at all levels from site research to leasing and building / construction liaison and site management
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Buying DirectorSefton Fashion
- London, United KingdomFull Time
Sefton is one of London’s leading independent menswear retailers. Established in 1999 Sefton Is a highly regarded multi-branded bricks and mortar destination, with a unique offering of premium brands presented in a dynamic, prestigious environment. Recent years has seen the evolution of the brand into seftonfashion.com, building on Sefton’s heritage and access to premium product to become a well-established e-commerce player. I have Director level responsibility for all aspects of buying, alongside retail operations and all related marketing and brand development activities.
• Directorship responsibility for precise, budget planning, seasonal and continuous division splits and OTB management in response to set growth targets of +10% increase in year on year turnover
• Continuous in-season, responsive management of sell-through, trading factors and essential KPI’s to deliver the stock requirements of the business whilst maintaining high margin and maintain budget targets
• Planning, implementing and managing a new buying direction for Sefton to appeal to a fashion-informed audience and capitalise on first to market, trend-driven opportunities, both in bricks and mortar and online environments
• Developing a new range plan to raise Sefton’s profile with a sports-fashion obsessed audience and to effectively realise the potential volume drivers for seftionfashion.com, in particular footwear
• Sole responsibility to curate a brand mix that capitalised on the potential of a new younger audience, but that did not alienate a core, loyal consumer
• Building on and developing an existing commercial brand range that is targeted and relevant for the Sefton 25-35 core consumer
• Development of a unisex offering of branded goods – particularly footwear – in response to consumer demand and to effectively broaden audience
• Management and responsibility for overseeing Sefton branded goods that responded to a need for core, high level quality essentials, whilst capitalising on a unique SMU offering
• Continuous activation, development and management of brand relationships to facilitate the growth of the business and use the power of the Brand to raise profile and awareness
• Implementation, modernisation and strategized management of the connection between brand and consumer through social media, events, editorial and newsletter communication
• Developing, leading and managing of an AB and operations / retail team to effectively realise the potential of the business, both in online and B&M channels
• Refinement and modernisation of all operational procedures associated to the e-commerce platform to streamline product delivery to activation timing, capitalize on ‘hard’ releases, increasing turnover and reducing overhead costs
• Current management and implementation of new digital aesthetic, e-commerce platform, web design and stock / POS / reporting systems to facilitate growth and modernise the business
Skills
- Budget Management
- Brand Partnerships
- Team Leadership
- Buisness Development
- Brand Direction
- Fashion Buying
- Range Planning
- Social Media Management
- Customer Experience
- Event Management
Education
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2:1 BA (Hons) PhilosophyThe University of Brighton
- Brighton, United Kingdom
A three year historical study of philosophy. Centered around the perception of self within society, the degree drew on the humanities to contextualise the dominant and counter-cultural philosophical ideologies in the ever changing realm of human experience. My dissertation studied modern texts on the dissatisfaction of and ultimate destructive nature of capitalism.