About me
Hi! I'm Ben, a successful revenue-driven creative with a marketing background. I am a brand identity, packaging and user experience specialist with 18+ years of expertise in crafting highly effective creative concepts and digital solutions. I'm helping brands achieve bigger impact through thoughtful strategy and design.
I am an expert in branding, I worked with international brands from consumer electronics (Philips Design) to award winning innovator of protective gears for Apple products (Catalyst Cases) to pioneers in anti-theft technology for travellers (Pacsafe bags).
My fields of expertise are:
- Brand identity & guidelines
- Corporate identity, brand DNA
- Product and lifestyle photo/video & guidelines
- Shopify web & UX/UI
- Packaging design
- Digital marketing
Projects
- The Niseko Supply CompanyTNSC is based in the fast growing winter resort of Niseko Japan. Own by Odin Property recognised as Niseko’s #1 luxury developer with a growing portfolio of residences, apartment buildings, restaurants and boutique hotels. Branding development and variation of logos as well as collaterals and banners.
- ONKYO Branding & PackagingPart of the Gibson brands, Inc. Originally high precision amplifier from Japan, ONKYO stands for sound harmony and lifelong dedication to the perfection of sound. We worked together to redefine the visual identity, lifestyle photography, brand personality, positioning, including branding and packaging design.
Work history
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Creative DirectorSeventy Seven Ltd
Hong KongFreelance
Seventy Seven Ltd., a design consultancy specialised in branding, e-commerce and omni-channel marketing strategies to deliver consistent brand message and increased conversion rate.
Skills
- Project Management
- Branding Design
- Packaging Design
- Creative Consulting
- Corporate Branding
- UX Design
- Shopify
- Apparel Design
- Photographic Direction
- Interior Design