I am a dedicated and results-oriented marketing/communication professional with 15 years experience developing, managing and executing successful programs in fast-paced, complex and ambiguous environments. Particularly adept at building strong, positive and productive relationships with internal and external teams and partners. Strong experience developing integrated marketing and advertising initiatives, with a passion for new media and platforms. Excellent oral, written and presentation skills. AREAS OF EXPERTISE > Strategic marketing communications planning and leadership > Global program/campaign development, deployment and management > Networking and connecting with corporate leadership, corporate cross-functional teams, and global networks > Partnering with external agencies, vendors and corporate partners > Organizational design and performance management > Problem solving, decision making, process redesign SKILLS ( https://www.gallupstrengthscenter.com ): Woo - Individualization - Arranger - Positivity - Connectedness. AWARDS : Cannes lions : Bronze in Film Craft for Tribord TVC Back to Water- 2013 – Bronze in outdoor for Wonderbra 2001 Effie awards : Bronze for Domyos Abdogain – 2012 (sales X 30) Grand Prix Adetem, Grand Prix Stratégies, 2 bronzes AME, Bronze Epica, Bronze Lovie Awards for Domyos TaïChi Hop
Brand Leader and Business Director on Nissan France, SNCF and Playstation Nissan France : # Currently in charge of defining local strategy : how to deploy the central positioning on our market. Defining action plans for better awareness, OaO and sales. # Challenging Marketing of the offer for a better alignment on brand positioning, and better business efficiency. # Coordinating all sisters agencies : media, digital, social media, event, PR # Integrated Campaigns and retail activations # Managing a team of 8 persons Playstation France : # Managing action plans to boost partnerships awareness ( INSEP, UCL...) # Social media and digital campaigns supporting central assets for all launches. # managing a team of 2 persons SNCF : # TGV brand platform repositioning # integrated campaigns ( from TV to digital, from train station events to in-train activations) # marketing of the offer # managing a team of 2 persons.
Creation and development of the FF Sport department # Multidisciplinary (on and off) team management - 6 persons # Leading brand positioning strategy and communication platform for 9 brands of Decathlon stores. # Central coordination of the PR, trade and media agencies for each of them. # Supervising all assets production : from the conception to the execution.
Head of IKEA France, INCA, Nana, Pagesjaunes.fr, Lastminute.com, Betclic.fr # Brand positioning and action plans deployments : Mass media, digital and CRM ( on IKEA) assets # Team management (6 accounts) # Brand story-telling and its creative execution # 360 production departments supervision (TVC, point of sale, outdoor, radio and digital) # Participation to major global pitchs
Head of Club Med, Wonderbra, Groupe Seb # Brand architecture definition for 4 brands within the Group SEB ( Tefal, Rowenta, Krups, Calor) # Brand positioning ( Repositioning Club med as upgraded vacations resorts) and action plans deployments : Mass media, and digital assets # Team management # Brand story-telling and its creative execution # 360 production departments supervision (TVC, point of sale, outdoor, radio and digital)
# International coordination L'Oréal Parfums & beauté brands, British Airways, and Club Med