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berengere mangin

brand leader

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  • LevelSenior
  • LocationParis, France
  • AvailabilityLocked Pro Plan feature
  • ProfessionsBusiness Director - Brand Communications Manager - Strategic Brand Consultant

About me

I am a dedicated and results-oriented marketing/communication professional with 15 years experience 
developing, managing and executing successful programs in fast-paced, complex and ambiguous environments. Particularly adept at building strong, positive 
and productive relationships with internal and external teams and partners. Strong experience developing integrated marketing and advertising initiatives, with a passion for new media and platforms. Excellent oral, written and presentation skills. AREAS OF EXPERTISE > Strategic marketing communications planning 
and leadership > Global program/campaign development, deployment and management > Networking and connecting with corporate 
leadership, corporate cross-functional teams, 
and global networks > Partnering with external agencies, vendors and corporate partners > Organizational design and performance management > Problem solving, decision making, process redesign SKILLS ( https://www.gallupstrengthscenter.com ): Woo - Individualization - Arranger - Positivity - Connectedness. AWARDS : Cannes lions : Bronze in Film Craft for Tribord TVC Back to Water- 2013 – Bronze in outdoor for Wonderbra 2001 Effie awards : Bronze for Domyos Abdogain – 2012 (sales X 30) Grand Prix Adetem, Grand Prix Stratégies, 2 bronzes AME, Bronze Epica, Bronze Lovie Awards for Domyos TaïChi Hop

Skills

  • Management
  • Strategic Planning
  • Adverstising
  • Brand Marketing
  • Content Marketing
  • Advertising Communications
  • Brand Communication Planning
  • Commercial Advertising
  • Social Media
  • Media Planning

Work history

Currently

brand leader

TBWA Paris

Nov 2013
  • Paris, France
  • Full Time
  • Brand Leader and Business Director on Nissan France, SNCF and Playstation Nissan France : # Currently in charge of defining local strategy : how to deploy the central positioning on our market. Defining action plans for better awareness, OaO and sales. # Challenging Marketing of the offer for a better alignment on brand positioning, and better business efficiency. # Coordinating all sisters agencies : media, digital, social media, event, PR # Integrated Campaigns and retail activations # Managing a team of 8 persons Playstation France : # Managing action plans to boost partnerships awareness ( INSEP, UCL...) # Social media and digital campaigns supporting central assets for all launches. # managing a team of 2 persons SNCF : # TGV brand platform repositioning # integrated campaigns ( from TV to digital, from train station events to in-train activations) # marketing of the offer # managing a team of 2 persons.

2013

Business director

Fred & Farid

Jun 2011 - Nov 2013
  • Paris, France
  • Full Time
  • Creation and development of the FF Sport department # Multidisciplinary (on and off) team management - 6 persons # Leading brand positioning strategy and communication platform for 9 brands of Decathlon stores. # Central coordination of the PR, trade and media agencies for each of them. # Supervising all assets production : from the conception to the execution.

2011

senior account director

La chose

Mar 2006 - Jun 2011
  • Paris, France
  • Full Time
  • Head of IKEA France, INCA, Nana, Pagesjaunes.fr, Lastminute.com, Betclic.fr # Brand positioning and action plans deployments : Mass media, digital and CRM ( on IKEA) assets # Team management (6 accounts) # Brand story-telling and its creative execution # 360 production departments supervision (TVC, point of sale, outdoor, radio and digital) # Participation to major global pitchs

2006

account director

Publicis Conseil

Sep 2002 - Feb 2006
  • Paris, France
  • Full Time
  • Head of Club Med, Wonderbra, Groupe Seb # Brand architecture definition for 4 brands within the Group SEB ( Tefal, Rowenta, Krups, Calor) # Brand positioning ( Repositioning Club med as upgraded vacations resorts) and action plans deployments : Mass media, and digital assets # Team management # Brand story-telling and its creative execution # 360 production departments supervision (TVC, point of sale, outdoor, radio and digital)

2002

account supervisor

Publicis Capurro

Jan 1998 - Sep 2002
  • Buenos Aires, Argentina
  • Full Time
  • # International coordination L'Oréal Parfums & beauté brands, British Airways, and Club Med

Education

1994

Master in Communication (MSc)

CELSA

Sep 1992 - Sep 1994
  • Paris, France

1992

Licence en sciences economiques

Université Lumière

Sep 1989 - Sep 1992
  • Lyon, France