About me
I am a dedicated and results-oriented marketing/communication professional with 15 years experience
developing, managing and executing successful programs in fast-paced, complex and ambiguous environments.
Particularly adept at building strong, positive
and productive relationships with internal and external teams and partners.
Strong experience developing integrated marketing and advertising initiatives, with a passion for new media and platforms.
Excellent oral, written and presentation skills.
AREAS OF EXPERTISE
> Strategic marketing communications planning
and leadership
> Global program/campaign development, deployment and management
> Networking and connecting with corporate
leadership, corporate cross-functional teams,
and global networks
> Partnering with external agencies, vendors and corporate partners
> Organizational design and performance management
> Problem solving, decision making, process redesign
SKILLS ( https://www.gallupstrengthscenter.com ):
Woo - Individualization - Arranger - Positivity - Connectedness.
AWARDS :
Cannes lions :
Bronze in Film Craft for Tribord TVC Back to Water- 2013 –
Bronze in outdoor for Wonderbra 2001
Effie awards :
Bronze for Domyos Abdogain – 2012 (sales X 30)
Grand Prix Adetem, Grand Prix Stratégies, 2 bronzes AME, Bronze Epica, Bronze Lovie Awards for Domyos TaïChi Hop
Work history
brand leader
Paris, FranceFull Time
Brand Leader and Business Director on Nissan France, SNCF and Playstation
Nissan France :
# Currently in charge of defining local strategy : how to deploy the central positioning on our market. Defining action plans for better awareness, OaO and sales.
# Challenging Marketing of the offer for a better alignment on brand positioning, and better business efficiency.
# Coordinating all sisters agencies : media, digital, social media, event, PR
# Integrated Campaigns and retail activations
# Managing a team of 8 persons
Playstation France :
# Managing action plans to boost partnerships awareness ( INSEP, UCL...)
# Social media and digital campaigns supporting central assets for all launches.
# managing a team of 2 persons
SNCF :
# TGV brand platform repositioning
# integrated campaigns ( from TV to digital, from train station events to in-train activations)
# marketing of the offer
# managing a team of 2 persons.
Business director
- Paris, FranceFull Time
Creation and development of the FF Sport department
# Multidisciplinary (on and off) team management - 6 persons
# Leading brand positioning strategy and communication platform for 9 brands of Decathlon stores.
# Central coordination of the PR, trade and media agencies for each of them.
# Supervising all assets production : from the conception to the execution.
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Skills
- Management
- Strategic Planning
- Adverstising
- Brand Marketing
- Content Marketing
- Advertising Communications
- Brand Communication Planning
- Commercial Advertising
- Social Media
- Media Planning
Education
Master in Communication (MSc)
- Paris, France
Licence en sciences economiques
- Lyon, France