Berenice Howard-Smith

Design Lead

  • LevelSenior
  • LocationCambridge, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsUI Designer - Producer - Project Manager


About me

I am a designer and typography postgraduate with extensive design practice in publishing houses and agencies. I have led the design for the UK Education team at Cambridge University Press, worked on design of global projects for Pearson Education and provided communication and branding design for charities and local authorities. My personal practice is focused on the social nature of design and the ability to problem solve through visual originality. This has informed my exhibited work, design projects and research. My work has been shown at the Ruskin Gallery, Cambridge Futures and Anglia Ruskin University, Cambridge School of Art. It has been entered into the Creative Conscience Awards for 2016, Its Nice That Is, and D&AD 2016. I have mentored students from an MA in Publishing, delivered a workshop to the BA in Graphic Design and contributed to educational partnerships. I also practice screen and mono printing, and have a City and Guilds in glasswork. Several pieces of my stained glass have been installed in windows in Cambridge. My written work has been published in several anthologies. I am currently researching the work of typographer John Peters for future publication in relevant print history journals.


  • Print Design
  • Art Direction
  • Design
  • Illustrator
  • Indesign
  • Photoshop
  • Magazines
  • Books
  • Campaign Design
  • Publishing Writing Print Design Editing Online Print
  • Social Design
  • Writing Communication
  • Digital Online Design

Work history


Design Lead

Cambridge University Press

Nov 2013
  • Creative lead for the UK Education publishing team including product branding, photo research and concept designs for print, digital media and ePublishing for GCSE and A/AS Level products. I am responsible for briefing complex print and ePub design to freelancers. I joined the team at its foundation, after being head hunted by the management team. I helped with the development and bidding process for new products, contributing to reliable workflows. I also created a new series design consulting with teachers and students to create an accessible and innovative design for print and digital platforms. I have undertaken training in an XML publishing system called Typefi, creating and designing templates for teaching material and student books. I have supervised graduates from an MA in Publishing programme and delivered workshops to the undergraduate and postgraduate design and publishing courses at Anglia Ruskin University.



Graphic Design and Typography

Anglia Ruskin

May 2013 - Aug 2015


    English Literature

    Open University

    Aug 2006 - May 2012
    • Distance learning degree in English Literature 2::1


    Graphic Design

    London College of Communication

    Aug 1998 - Aug 2000
    • Graphic design and fine art degree with the London College of Printing (now Communications).