About me

Accomplished Influencer Marketing Strategist with 7 years experience developing ideas deemed critically acclaimed as well as building a network of highly skilled contacts

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Work history

Senior Collaboration ManagerZalando
Mar 2018Berlin, GermanyFull Time
Leading the conversation with artists, platforms and skill based influencers, as well as overseeing the collaboration & influencer marketing department. Contributing to the long term product strategy for Creative Lab. Ensuring continuous progress of experiential marketing and establishing clear KPI’s and departmental structures
Global Influencer Marketing LeadZalando
May 2015 - Mar 2018Berlin, GermanyFull Time
Developed company's first influencer marketing & relationship strategy and cross-departmental influencer guidelines. Music lead for Bread & Butter 16/17 curating line-up, managing contracts & licensing, after events and budget owner, as well as interface for all internal & external clients. Managed all influencer marketing campaigns for PR, CoMa, Social Media activations for EU (15 markets). Driver to define Zalando's tone of voice, increasing brand conversation, introduced numerous high performing formats grossing over 1M views

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Skills

• Marketing Strategy
• Digital Marketing
• Art Direction
• Brand Marketing
• Music Consulting
• Music Coordination
• Event Organisation
• Brand Management
• Social Media Marketing
• Communications