An ambitious, self-driven and creative PR and marketing professional who prides herself on bringing her enthusiasm, positive energy and innovative thinking to work every day in order to drive the maximum value for her clients. I firmly believe in creating quality content for print and digital campaigns that leave a longstanding legacy with the brand, organization and the audience.
• Secured front cover opportunities for Upfest, NASS festival, Bristol Summer Series and Colston Hall • Collaborated with Snapchat to co-create a story for Upfest, which was broadcast to 100M users • Organized previews, interviews and reviews from national and reputable media for shows, festivals and music gigs in Bristol • Managed community events attended by 10K+ people • Managed BFI’s Black Star Season in Bristol and Birmingham, which involved organizing a Prince mural in Stokes Croft, which gained international recognition • Live social and streaming management for One for the Boys (Samuel L. Jackson’s charity) event (securing coverage in The Sunday Times and GQ), Bristol Summer Series, Bristol International Balloon Fiesta and Troxy to name but a few • Extensive experience in liaising and managing talent including artists and celebrities at events Daily priorities include • Contributing to strategy planning and new business pitches • Identifying feature, coverage and social media opportunities, writing press releases and securing coverage, creating blogs and case studies, liaising with journalists, clients, photographers and key stakeholders on-site • Creating design and photography briefs • Managing social media accounts (Twitter, Facebook, Instagram, Snapchat, Periscope, Pinterest, YouTube and LinkedIn) • Managing projects to delivery, invoicing, reporting and working to a budget Key accounts • Massive Attack on the Downs • Bristol Harbour Festival • Taste Chocolate Festival • Bedminster and Clifton BIDs • Michelin-starred chef Josh Eggleton (including The Pony and Trap, Salt & Malt, Eat Drink Bristol Fashion, Chicken Shed & Yurt Lush) • Grillstock • The Other Art Fair B2B accounts • Natural History Museum • Troxy
Supporting the CEO with marketing, product campaigns and event management on clients such as Powerman, Mitsubishi’s 40th Anniversary, Time Attack Championship, Welsh Rally Championships and Opal Financial Services Generating press • Constructing promotional press releases and stories for new business, events and company updates • Post-event press releases and stories Digital and social media • Managing online content using Search Engine Optimisation • Writing editorial content for social media, online and print press to attain maximum coverage and reach • Managing all social media for clients to raise brand awareness and bring more publicity to events and manage public media image (Twitter, Facebook and Instagram) • Sending mail shots to mortgage and financial advisors and adhering to marketing and branding specifications of Opal Financial Celebrity relations • Working with celebrity influencers such as Dame Kelly Holmes at the Powerman event and liaising with media to attain maximum local and national coverage on the day • Leveraging influencer social activity from sports personalities such as Amir Khan, Rebecca Adlington and Joe Calzaghe to drive awareness of events and campaigns • Liaising with Welsh Rugby Club players and sponsors to promote social media page and upcoming events
• Proud recipient of the Precise Extra Mile Award • Production of weekly, monthly, quarterly and annual public relations and media reports for a range of corporate clients including Orange, NYK, Cancer Research UK, Northern Trust, The Open University & Santander. • Applying quantitative and qualitative techniques to derive intelligent insights from mainstream and social media sources that will lead to more effective PR and communication strategies
BA (Hons) Public Relations, University of Westminster, London (2.1) Modules included: Advertising and Promotions Culture, Media Analysis, Media and Society, Crisis Communications, Digital PR, Laws and Ethics, Celebrity Culture, Introduction to Campaigning, Event Management, Understanding Public Relations, Sex, Violence and Censorship, Fashion Journalism and Presentations made to seminar groups. Dissertation topic: Assessing how the media portrays footballers, in particular the media’s vital role in building “Brand Beckham.” Published work: www.huffingtonpost.co.uk/beryl-dzambo
‘A’ Levels: Psychology (B), English Literature (C) and History (C).
GCSEs: Religious Studies (A*), History (A), Food Technology (A), Mathematics (B), English Language (B), English Literature (B), 21st Century Science (B), IT (Merit) Certificate in National Sports Leader for Juniors.