I am a writer and arts marketer based in Manchester (UK) with a passion for arts, design, culture and pop culture. I have over three years' experience promoting creative products and activity in the arts and education sector, with a broad set of skills covering copywriting and editing, marketing strategy planning and delivery, events organisation, social media management and administration. As an adaptable and creative writer, I have produced pieces for a range of publications including Corridor 8, The Nopebook, I Love Manchester and Three Week's Edinburgh. I am always on the look out for opportunities to contribute my skills to creative, ambitious and challenging projects.Locked Pro Plan feature
As a key member of the busy marketing team at Manchester School of Art, I am responsible for promoting the School’s courses, events and activity through strategising, coordinating and delivering marketing activity across print, digital, PR and interactive marketing and communications. This also includes creating campaigns to promote revenue-generating activities, such as Manchester School of Theatre’s performances and Manchester School of Art’s fashion shows, which have resulted in the success of multiple sold out performances. Other aspects of my current role include developing marketing strategies and plans to help meet wider strategic aims of the School, managing costs of marketing activity through P2P and analysing spend, coordinating activity of staff and external designers as well as developing website content. Additionally, writing copy for varying audiences through materials such as press releases, website content, brochures and posters, is a key aspect of my role, as well as managing the School’s social media accounts and organising events.
Based within the Faculty of Arts and Humanities, I supported the planning and delivery of marketing material to promote the faculty, its courses, activities and events such as open days and the Shakespeare 400 Festival, an arts and culture festival to celebrate 400 years since the playwright’s death. This role also consisted of conducting extensive competitor analysis, editing student testimonies and writing copy for website and print marketing materials. I additionally assisted with the coordination and management of events.
Based within the Careers and Employability Service, I promoted the Service, student job opportunities and events ran by the Service. This role also included managing events and opportunity databases, designing posters and flyers, coordinating events, writing website copy and conducting competitor analysis.
I was responsible for promoting the Service, its events and providing careers and employability information to a diverse student body across the Service’s website, blog, social media and video content utilising WordPress, Twitter, Facebook, Contensis Management Systems (CMS), and social media scheduling software. A key part of this role also included strategising and delivering campaigns such as promoting the Service’s annual Graduate Jobs Fair which resulted in an increase of attendees by more than 50% compared to the previous year.
I produced reviews of two to three performance art and dance productions a day at the Edinburgh Fringe Festival, according to fast turn-around times and exacting criteria. I also represented the publication in an artist liaison capacity at a Meet the Media event.
This postgraduate Degree was in Comparative Literature, with my final dissertation topic focusing on representations of reportage in graphic novels from Iran and Iraq. I also conducted research on and wrote extended essays on the subjects of democratisation of fashion through microblogging, queer space in the graphic novel work of Alison Bechdel and representations of translation presented in literature depicting Southern Asia.
I gained my Bachelors of Arts in English Literature, undertaking a variety of research projects and extended written essays, graduating with a 2:1. It was during my studies that I gained my early writing experiences as a Features Correspondent for student newspaper Redbrick.
I was a finalist in the School of Thought, a twelve week intensive course and competition where I responded to creative advertising briefs and pitched to senior representatives from advertising agencies across Greater Manchester.