Beth Dawson

Beth Dawson

Writer, creative marketing professional and content producerManchester, United Kingdom
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david wheeler
Beth Dawson

Beth Dawson

Writer, creative marketing professional and content producerManchester, United Kingdom
About me
I am a writer and arts marketer based in Manchester (UK) with a passion for arts, design, culture and pop culture. I have over three years' experience promoting creative products and activity in the arts and education sector, with a broad set of skills covering copywriting and editing, marketing strategy planning and delivery, events organisation, social media management and administration. As an adaptable and creative writer, I have produced pieces for a range of publications including Corridor 8, The Nopebook, I Love Manchester and Three Week's Edinburgh. I am always on the look out for opportunities to contribute my skills to creative, ambitious and challenging projects.
  • Corridor 8 Brass Art Review
    Corridor 8 Brass Art Review
  • Manchester School of Theatre website copy
    Manchester School of Theatre website copy
  • #Next100Years Piece for The Nopebook
    #Next100Years Piece for The Nopebook
Work history
    Manchester School of Art logo
    Manchester School of Art logo
    Marketing AssistantManchester School of Art
    Manchester, United KingdomFull Time
    As a key member of the busy marketing team at Manchester School of Art, I am responsible for promoting the School’s courses, events and activity through strategising, coordinating and delivering marketing activity across print, digital, PR and interactive marketing and communications. This also includes creating campaigns to promote revenue-generating activities, such as Manchester School of Theatre’s performances and Manchester School of Art’s fashion shows, which have resulted in the success of multiple sold out performances. Other aspects of my current role include developing marketing strategies and plans to help meet wider strategic aims of the School, managing costs of marketing activity through P2P and analysing spend, coordinating activity of staff and external designers as well as developing website content. Additionally, writing copy for varying audiences through materials such as press releases, website content, brochures and posters, is a key aspect of my role, as well as managing the School’s social media accounts and organising events.
    King's College London logo
    King's College London logo
    Marketing AssistantKing's College London
     - London, United KingdomFreelance
    Based within the Faculty of Arts and Humanities, I supported the planning and delivery of marketing material to promote the faculty, its courses, activities and events such as open days and the Shakespeare 400 Festival, an arts and culture festival to celebrate 400 years since the playwright’s death. This role also consisted of conducting extensive competitor analysis, editing student testimonies and writing copy for website and print marketing materials. I additionally assisted with the coordination and management of events.
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  • Copywriting
  • Marketing
  • Social Media Marketing
  • Art Writing
  • Editing
  • Project Management
  • Event Organisation
  • Digital Marketing
  • Art Administration
  • Comms
    King's College London logo
    King's College London logo
    Master of ArtsKing's College London
     - London, United Kingdom
    This postgraduate Degree was in Comparative Literature, with my final dissertation topic focusing on representations of reportage in graphic novels from Iran and Iraq. I also conducted research on and wrote extended essays on the subjects of democratisation of fashion through microblogging, queer space in the graphic novel work of Alison Bechdel and representations of translation presented in literature depicting Southern Asia.
    Bachelor of Arts (BA) University of Birmingham
     - Birmingham, United Kingdom
    I gained my Bachelors of Arts in English Literature, undertaking a variety of research projects and extended written essays, graduating with a 2:1. It was during my studies that I gained my early writing experiences as a Features Correspondent for student newspaper Redbrick.
    School of Thought - Finalist School of Thought
    I was a finalist in the School of Thought, a twelve week intensive course and competition where I responded to creative advertising briefs and pitched to senior representatives from advertising agencies across Greater Manchester.