Beth Hammond

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  • LocationGreat Missenden, United Kingdom

About me

 

I am an enthusiastic, sociable and highly motivated final year student looking to pursue a career in marketing and advertising, with particular interest in marketing communications, account management and e-commerce opportunities upon graduation in June 2016. I am passionate about technology and the way it can be used to surprise and delight people, with a recent yearlong placement at Apple further fuelling this interest.

Skills

 

  • Presenting
  • Account Management
  • Brand Management
  • Customer Services
  • Marketing
  • Marketing Strategy
  • Problem Solving
  • Social Media Marketing
  • Communications
  • Excel
  • Office
  • Word

Work history

2016

Work Experience

3M

Aug 2013 - Sep 2016
  • Situated within the largest marketing department of 3M’s Industrial Business, I worked primarily on e-Commerce opportunities. I delivered a full Search Engine Optimisation Audit using Google AdWords (KeyWord Planner) and SEO Quake tools for the divisional website (50+ pages), responsible for £5m of sales annually. Identifying meta tagging of video content and updated templating for website pages to align with new Google algorithm requirements as key areas for improvement, I implemented the suggested changes across the Content Management System and YouTube Channel.

2015

Work Experience

Elvis Communications

Jun 2015 - Jul 2015
  • Working across multiple FMCG client accounts gave me insight into various aspects of account management such as community management, concept development and market research. Utilising my social media skills, I produced a social media evaluation report highlighting the client’s most successful and engaging campaigns.

2015

Marketing Communications Channel Merchandising

Apple

Jun 2014 - Jun 2015

2013

Virgin Media Brand Ambassador

Campus Industries

Mar 2013 - Oct 2013
  • This role provided an excellent opportunity to gain valuable marketing and sales skills. Selling Virgin Media packages to the student market, I exceeded my sales targets by 140% over the term. Working on my own in a commission based job required high motivation and confidence and has developed the creative skills needed to produce successful marketing campaigns.

Education

2016

Management Sciences BSc

Loughborough University

Mar 2016 - Mar 2016
  • Management Sciences is a broad Business based four year degree, including a year in industry as part of the course. Some modules I have taken include: Brand Management, Sales Management, Consumer Behaviour, Analytics for Management, Marketing Communications, Marketing Strategy and Planning, Technology in Business and Society,

2012

A Levels

Chesham Grammar School

Aug 2005 - Jul 2012
  • A* Economics and Business A* Sociology A History