Beth McGlynn
Available

Beth McGlynn

Brand DesignerHinckley, United Kingdom
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Connections
Pip Jamieson
Nicola Ballini
Rory Russell (Posterboy)
Beth McGlynn
Available

Beth McGlynn

Brand DesignerHinckley, United Kingdom
About me
I’m a graduate from Loughborough University with a Bachelor of Arts in Graphic Communication & Illustration. My work specialises in Branding and Marketing working across both print and digital, my work involves both digital illustration and photography. As well as my university projects I have completed freelance commissions under the brand of Beth McGlynn Design Contact: bethmcglynn97@gmail.com
Projects
  • You
    YouYou is the first campaign of its kind with regards to male body image and it aims to break the stigma of men not talking about their bodies. Magazines are known for portraying an image of the male form that is seemed to be idealised generally depicting a muscular version of the male body. GQ is one of the magazines that use this as our photographic image. In collaboration with GQ+ I have created a new campaign called You, with the aim of raising awareness of the media used in magazines and how
  • Bookmark
    BookmarkBookmark was designed in response to the D&AD brief set by Penguin for heightening the reading experience of 18-30 year olds. Bookmark is an interactive service housed in Apple Books. The service gives the reader the option of having a personal or connected heightened reading experience when reading a Penguin book. Bookmark also houses a 2nd Connect service within, giving the reader the option of connecting with other people who are reading the same book. Bookmark works by giving highlighted s
  • FFA
    FFAFFA, Freedom from Anxiety, is a London based identity. The brand was created to raise awareness of Anxiety in young adults through the use of a fashion line in collaboration with Vans and Rethink Mental Health. Using brand touch points of social media and posters and the Vans website.
Projects credited in
  • Loughborough University, BA (Hons) Graphic Communication and Illustration
    Loughborough University, BA (Hons) Graphic Communication and IllustrationLoughborough University is proud to showcase the work of its 'Graphic Communication and Illustration’ graduates. Through their studies, these students have acquired the professional skills and training for a career in the creative industries. Combining theory and practice, from a grounding in the application of visual research and methods, applying core skills in illustration, typography and photography. This exhibition demonstrates the diversity of this talent, by students who are capable of
Work history
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    Freelance DesignerBeth McGlynn Design
    Hinckley, United KingdomFreelance
    Freelance designs in mainly marketing and branding content. I have been commissioned by an Equestrian recruitment agency for advert designs. I have also done branding and logo designs for a start up Campervan rental company. My main and ongoing commission is a marketing campaign for a pub where I have created social media content, posters for inside the pub and chalkboard signage in the bar to advertise their gin range. For this client I have also created corresponding gin and malt menu materials for customers ease of ordering.
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    BartenderMarston's plc
    Hinckley, United KingdomPart Time
    I work behind a bar serving customers which means I have gained communication skills as well confidence. I have also improved my memor y from having multiple drinks on order. Multi-tasking is a key skill needed to work behind a bar as you’re serving different people as well as re-filling stock. I am also fully Cellar trained which shows my boss has confidence in me. My latest role is acting marketing designer for our extensive gin range.
Skills
  • Typography
  • Layout Design
  • Organisation
  • Adobe Illustrator
  • Adobe Indesign
  • Adobe Photoshop
  • Adobe After Effects
  • Illustration
  • Commincation
  • Campaign Advertising
Education
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    Bachelor of Arts (BA) Graphic Communication and IllustrationLoughborough University
    Loughborough, United Kingdom
    Exploring a variety of briefs from illustration based to animation. Developing skills in typography and layout using software knowledge of Adobe Indesign, Illustrator, Photoshop and Aftereffects. Modules in both practical and theoretical: -Drawing: Discourses and Debates -Introduction to Modern and Contemporary Art and Design -Visual Methods in Practice -Visual Research in Practice -Content and Context: Society, Culture and Economy -Visual Culture: Histories and Theories - Art & Design: Dissertation - Focusing directions in graphic communication and illustration practice
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    Foundation Diploma in Art and DesignLoughborough University
     - Loughborough, United Kingdom
    Exploration of various design disciplines including Textiles, Fine Art, 3D Design and then focusing on Graphic Communication in my 2nd semester.