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People centric person with a perceptive nature, with a get sh*t done attitude and a love for learning. Recently becoming the new Business Development Manager for Pitcher and Piano Nottingham. Where responsibilities include: growing the social community, social strategy, marketing, business growth, alongside managing all functions and events. Within 4 months growing the social following by up to 34% in addition to contributing to an 81% increase on the same week year on year sales. Prior to this working for BEcause Experiential Marketing, where I utilised experience strategically to make consumers fall in love with brands, through magical, memorable & meaningful experiences. Working on a range of campaigns, with clients including, Heineken UK, British Gas, Badoo & Sainsbury's. My academic background is in based in fashion communication. Exploring the realms of experiential in-store experiences for my masters’ degree, discovering the impact that new technologies have had upon this space; works of which the University now wish to publish. My dream is to make an impact through the power of experience; both physical and digital, creating those magical moments that inspire and make people feel great.
At Pitcher and Piano Nottingham I manage developing and nurturing our social community, planning and executing the marketing & social strategy, business growth, alongside planning all functions and events. Within 4 months o being in this role I have grown aspects of our social following by up to 34%. In addition to contributing to an 81% increase on the sales for the same week year on year .
Here I researched on a scholarship from Unilever how experience could be utilised in a premium retail setting to increase brand love and consumers perception of value, obtaining a distinction grade.
Here I achieved a 1st class honour’s degree on a creative course that combined both theory and design. Focusing on the visual communication of brand, product and service in the global fashion industry: how the message and image of the fashion brand or product is conveyed to the consumer most effectively. Developing a visual literacy across photography, styling, art direction, graphics (both print and digital), film and retail design. Enabling an understanding of fashion media, branding, advertising, print, visual merchandising, retail environments, events and PR, trend prediction and forecasting.