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I am currently the Digital Marketing Executive at Liberty. I graduated in 2015 with an MSt in Film Aesthetics from the University of Oxford. I am a self-taught, creative, driven individual who isn’t afraid of a challenge.
I joined the Liberty e-commerce team in a new role that had many challenges to be faced. When the Digital Marketing Manager went on Maternity Leave in early June, I took ownership of all these channels and report directly into the Director. Strategy - I am in charge of the overall 360 digital marketing strategy choosing each channel in line with what I believe will be the most lucrative and either drive the most revenue, or create brand awareness. Reporting and Analysis – I report on each digital channel looking at traffic, revenue, conversion rate, and working towards improving ROI. I use Google Analytics to create these reports and also curate post-event and post-launch reports that give a full overview of all Marketing Activity. PPC – I have a thorough understanding of PPC and Shopping and manage our PPC agency constantly working towards optimising search and brand visibility. Paid Social – I manually create and run engaging paid social campaigns on Facebook and Instagram using targeted audiences by integrating our CRM data. I push content, events and sales through this channel. Affiliates – I manage our Affiliate program, working with an agency to increase sales through content sites, retargeting partners and third party sales sites. Display – Since starting at Liberty I have added Display marketing to our channels and run brand awareness and revenue driving campaigns at a strong ROI. SEO – I create SEO reports weekly that report on quick wins and work to increase our organic visibility. This includes a close relationship with our content team creating content that boosts our search engine presence. New Site Transition – In Mid-September 2016, Liberty launched a brand new e-commerce site with a new platform, design and host. I managed all integration with all our existing third parties and new ones. I also managed the SEO transitioning, from redirects to identifying issues and solving these problems with the technical team. Media and Advertising – I have also picked up on media and advertising for Liberty giving me a 360 view of campaigns. I regularly work to place press advertisements plus use these relationships to explore other opportunities, such as sponsorship, to support other areas of the team. Partnerships - I have been the point of call on various partnerships for the business from both branding and commercial points of view. I have managed these relationships and built success from them for the business. Budgets - I have been solely managing the budgets and finances for Digital Marketing and have pitched and forecasted for the FY17.
etailPR is a Digital Marketing Agency specializing in Blogger/Influencer marketing offering a range of bespoke campaigns from Digital PR, CPA, CPC, Lead Generation and Sponsored Activity. It owns and runs the biggest blogger network in Europe, with over 20,000 bloggers currently signed up to use the service. I interned here for 3 months before becoming a Marketing Executive and after finishing my Masters became a full-time Account Manager. I currently manage over 30 client’s digital campaigns. ? I single handedly launched a brand new Web Application that was designed specifically for etailPR and the influencer and blogger network. This included: o Creating the web application alongside digital architects to run through an API from Post Affiliate Pro software. o Testing this platform through development sites o Planning an internal technical soft launch o Planning an external communications and promotions hard launch ? Since joining the company has increased their brands to include these accounts including Schwarzkopf, New Look, Molton Brown, Forever Unique, Motel, AX Paris, Elle Sport, and Hot!Mess.
Whilst at the University of Oxford I co-founded a small theatre company. We successfully bid for our first show, The Secret Life of Albert Nobbs, which showed at the Burton Taylor Studio Theatre in Oxford in March 2015 as part of International Women’s Day. ? I was in charge of applying for all funding, controlling the budget, production costs and operations as well as all marketing for the show. ? By our third night we had broken even and thus by the end of the run we were in profit. All of the £250 profit went to Women’s Aid.
? I managed conferences and corporate events, preparing for the event and acting as the point of call for all communications surrounding the event. ? I wrote pre-event policy and plans and post-event communications bulletins which were circulated on the website and through email. ? I wrote a social media strategy for the Foundations’ Twitter and Facebook. ? For one of these events I also produced and directed a Thank You video, with professional crew, which was shown to corporate donors.
St Patrick’s Hall Committee was an elected group of students who coordinated and managed ‘Hall’s life’ for the residents. This included event preparation and organisation, community outreach and funding activities. My role as secretary was extended to help out and eventually take over the Tresurer and Community roles, which resulted in me being awarded a Highly Commended certificate at the Student Community Awards by the Vice Chancellor. On a basic level my role was to keep track of all JCR activity, complete admin work, take minutes at meetings and support the treasurer. I also personally set up a relationship with Hexham Community Centre in Reading where residents of St Patricks Hall, myself and other JCR members volunteered. Subsequently, our JCR won, ‘JCR Community Service of the Year’ and I was awarded the Highly Commended certificate at the Student Community Awards.
I left Topshop having reached the top-level or supervisory competency. I was the youngest in my store to have ever completed this, before heading off to university. ? I was till trained, ran the shop floor, coached and trained members of staff, processed delivery and used stock, intake and profit tools in order to maximise sales and work on visual merchandising in my department. ? In my final year I was nominated for the Arcadia 'Individual Pride of the Year' Award.
I was awarded the prize for the highest mark in my Undergraduate degree after receiving a 90 on my final essay piece.