Bethany O'Grady
Available

Bethany O'Grady

Content Marketing ManagerUnited Kingdom
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Connections
Laura Hunter-Thomas
CONSTANTIN Prozorov
George Gergovacz
Bethany O'Grady
Available

Bethany O'Grady

Content Marketing ManagerUnited Kingdom
Projects
  • Rabbit Nose Apothecary
    Rabbit Nose ApothecaryMy own skincare brand, Rabbit Nose Apothecary. I have big dreams for this brand, hoping one day to turn an online shop into an innovative studio space and marketplace. All in the works in the background. www.rabbitnose.co.uk
Work history
    S
    S
    Content Marketing ExecutiveSummit Media
    London, United KingdomFull Time
    As part of the Content Marketing team, I create and manage a range of content activities retail activities. I manage both strategic and creative elements of content marketing, with a high level of SEO knowledge and excellent writing and communication skills. I also create PR campaigns and work towards client KPIs. This includes end-to-end project management, from ideation sessions, market research, competitor audits to execution and reporting.
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    R
    Co-founder and Creative Marketing DirectorRabbit Nose Apothecary
    United KingdomFull Time
    In my free time, I create and co-manage Rabbit Nose Apothecary, which is my own vegan skincare brand. This brand was in response to the difficulty I faced during my time living in Lyon, France, where vegan/natural/cruelty free beauty products were hard to come by, and very expensive. All of the products are handmade, using cruelty free and vegan ingredients specifically chosen to enrich and enhance your skin. Having faced many skin conditions throughout my life, I found that products that are natural and/or are vegan, are the best treatments. I work with my partner on all creative aspects of the brand, including social media and website posts, product photography and video as well as creating all online written content for all platforms. Main skills gained from this experience include: - Digital Marketing Skills - Social Media Marketing and Management - Website Marketing and Management - PR and outreach - Creating strategic marketing plans - High level first approach skills -Copywriting - Time and self management - Creating relevant online content - Working to specific guidelines and deadlines - Creating handmade beauty products and generating new and exciting recipes
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Skills
  • Marketing
  • Social Media Marketing
  • Brand Management
  • Brand Communication Planning
  • French
  • Presentation Skills
  • 35mm Film Photography
  • Blog Content
  • Idea Generation
  • Art Direction
Education
    Leeds Beckett University logo
    Leeds Beckett University logo
    Bachelor of Arts (BA) French and Events Management Leeds Beckett University
     - Leeds, United Kingdom
    For four years, I studied at Leeds Beckett University where I studied French and Events Management. Modules included: French language, translation, grammar, literature, working with languages as well as event management, marketing and business. During my studies, I spent one year abroad in Lyon, France, where I lived with a Parisian girl who helped me fully immerse myself in French culture. I spent most of my time exploring the city particularly history, art and food. I took full of advantage of living on the continent, and travelled to other French cities and across mainland Europe. This time abroad has helped me gain confidence as well as the ability to work on my own initiative, and has motivated me to pursue a creative way of life.