I’m a multifaceted marketer with a love of both analytics and creating innovative content solutions. I’m highly organised and work efficiently to move solutions from conception to execution at speed. I’m passionate about helping and mentoring others to reach their potential. Personally I love to read, write, ski and horse ride. I have a deep-seeded love of fashion and nature and work at my best when my employment can incorporate some of my passion points.
Projects
- VOGUE x Max Factor How-to-Hub PartnershipAnnual partnership secured for VOGUE with Max Factor. Historically only booked with Marie Claire so was a landmark win for me and the VOGUE team. We created a bespoke how-to beauty section on VOGUE.com.au and created 15 instructional video's on different beauty trends. Another part of the campaign was to align with the Mario Testino issue of VOGUE (April 2016) to create an Australian themed beauty shoot. This campaign was an enormous sussess for Max Factor from a sales point of view and hugely successful in reaching and engaging a more premium audience via the VOGUE brand.
Work history
Head of Prestige Sales
Melbourne, AustraliaFull Time
Responsible for the P&L of Vogue, GQ and Büro in Victoria; Strategic partnership planning,
pitching, negotiation and implementation. Mentoring and management of five direct reports; Experience with local, national and global senior stakeholders; Formulation and execution of brand development plans; High profile client relationship management; Writing, designing and presenting multi-platform strategic proposals.
Skills
- Client Negotiation
- Digital/ Print
- Client Presentations
- Managing Staff
- Brand Development
- Relationship Management
- Marketing
- Writing Proposals
- Digital Strategy
- Ad Strategy
Education
Summer Semester
- Cologne, Germany
EU Financial Markets
Bachelor Business Marketing
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Awards
Best Financial Results FY16 - Style Category
B&T 30 Under 30 Shortlist Nomination