Creative, forward thinking individual with extensive knowledge and experience in fashion management, buying, social media and marketing. Focusing an open mind on discovering new channels for brand development. With a passion to evolve, learn and progress. Using the skills I have already cultivated to spur me on. Taking huge inspiration from current trends, vintage, art and people watching. Capable of managing time effectively. While working full time and starting a small brand. Combining my love for painting and vintage clothing. Creating hand painted leather and denim pieces. Please see @babygirl.by.bf on Instagram for more information. I am also interested in accessories, interiors, textures and fabrics. Having passion for all creative outlets allows me to gather inspiration and ideas from unusual areas.
Managing and heading up a team of 3 for social media and marketing. Having final sign off of all content that is posted over all social channels. With a collective following of approx. 48k. Which is constantly increasing and thriving. Creating new marketing campaigns and implementing them accordingly. Clear marketing strategies that are consistent over all social channels while not being repetitive. Managing two online retail outlets, coordinating shoots and product selection. Handling budgets for all social outlets. Whether that is events or promoted posts. While also being involved with in store events with Depop and Noctis. Creating relevant reports and relaying all information back to the company directors. Delegating specific topics and tasks throughout the team to help them develop and evolve. Being an active member of the team, while also always being able to offer guidance and support when required. While also contacting new brands to be involved and stocked within the store. This adds another level to my marketing strategy and allows me the freedom to help grow and evolve other brands.
Working with fresh new start up brands. Alternatively, established brands that require a social re start. Forecasting and assessing brand needs. Spreading brand awareness. Reporting on trends and progression. Building brand identity through social media presence.
Handling concession accounts with Topshop, Topshop.com and Lipsy.co.uk. Buying - own buy and sister brand Motel Vintage. Managing an in-store team of staff and in-house intern. Using constant trend reporting to make sure we are delivering what the customer wants. Visual merchandising to allow products to be accessible and enticing. Creating inspiring content for all social media channels. Allowing these actions to drive sales and create revenue. Strong sense of time and organisational skills. Allowing the appropriate research and analysis to be completed. Weekly KPI's to decipher what methods work most successfully. Reporting this information back to superiors. Managing all blog content, creating a schedule and re working how it had previously been organised. Delegating specific topics/ areas to fashion interns and guest bloggers. Clear and concise marketing strategies that are mirrored across all social platforms,so as to keep the brand message clear.
Starting as a part time member of staff and working up to a high level floor/ department manager. Managing a team of staff to ensure great customer experience. Pre-empting trends, visual merchandising and ordering to cater for this. Competent in working with women's wear, menswear, accessories, children's wear and home wares. Ordering, training, stock control, cashing up and all admin responsibilities. Being trusted to close down the entire store as standard to the highest security level. Having a keen eye for detail and ensuring this corresponded with the company guidelines.
Fine art degree where I achieved a 2:1.
Foundation year where I received a DISTINCTION grade.
2 year course where I received a DISTINCTION grade.