PLAY is a luxury nightclub brand in Hong Kong, running since 2009 and recently rebranded. STUDIO is a new live music and late night concept. Commissions // Conceptualise and execute new brand concepts based on new desired customer profiles // Create and manage PR & Marketing campaigns for both // Refurbishment project management across two venues // Identify and recruit new marketing and operations team // Progress brand development locally and internationally // Set up brands partnerships and grow existing // Direct all visual, sensory and aural aspects Key Achievements // Executed new brand images - including but not limited to: logo and language, interior styling, uniform, artwork, stationary and merchandise. // Secured press coverage in high-end titles such as Hong Kong Tatler, Lifestyle Asia, Prestige Magazine and SCMP // Successfully launched promotional campaign including high-scale, drone filmed production that included branded speedboat and specially designed swimwear // Managed two successful Grand Opening events with impressive celebrity and socialite attendance and with Ciara as special guest live performance // Organised themed one-off events; managing decoration, production, logistics and perfomances // Sought and managed partnerships; working with luxury brands and designers such as Jo Malone, Erbert Chong, Krug and Dom Pérignon
Blowout Ibiza is a pop-up hair and makeup service. Concept // Created concept of a luxury hair and makeup service in the form of pop-ups, private events and mobile appointments for the summer season in Ibiza // Produced business plan and secured financial investor // Developed concept and established operational business within three months, with four hotel and beach club pop-up locations including Blue Marlin and Destino Business // Identified and appointed a team of twelve professional hair stylists and makeup artists // Attracted and operated pop-ups at high end private events // Pitched for and obtained exclusive sponsorship from worldwide brands including ghd, Davines and Bare Minerals // Managed the day-to-day operations of the business in Ibiza Promotion // Promoted and created all PR myself and achieved extensive coverage in a range of international online and print publications including Harpers Bazaar, Company Magazine, Mail Online, LOOK Magazine, You Magazine, Pacha Magazine, DJ Mag, Mixmag, White Ibiza, Essential Ibiza and more // Achieved celebrity endorsements from key figures in the music and TV world // Arranged and hosted press events
Defected Records is an internationally renowned record label, events and DJ agency. My roles // Initially on work experience following graduation, working within the events and press & PR departments // Promoted to Receptionist and Office Manager in London // Became Events Assistant and Tour Manager from May 2009 // From May 2010 I transferred to Ibiza Events Manager for Defected In The House at Pacha Ibiza. Key achievements // Led creative campaign and successfully managed Defected In The House weekly event programme at Pacha Ibiza // Toured and managed logistics, production and artist liaison for an extensive programme of branded club nights at various international locations including Dubai, Moscow and Amsterdam // Managed logistics for a busy weekly schedule of branded club nights and DJ gigs within the agency and events department.
BA (Hons) 2:1 Acting Degree from Mountview Academy of Theatre Arts, granted by The University of East Anglia