Projects
- Luolai Luxury Store, ChinaLuolai envisioned the creation of a new luxury store format, resonating with the sophistication synonymous with international luxury brands whilst remaining rooted in local traditions. This was following on from the brand’s recent rebrand and unified look and feel around camel tones and finishes. The objective was to craft a retail environment that resonates with the refined identity. Despite the shift towards a more international appeal, Luolai remained rooted in local traditions, preserving
Projects credited in
- Airbus UK Space exhibit, DSEI, LondonAn innovative, interactive exhibit to showcase the scale and breadth of Airbus’s strategic footprint across the UK at the largest Defence and Technology show in the world- DSEI. DSEI is the premier hybrid event of its kind and is crucial in bringing governments, the armed forces and the wider industry together. Airbus returned this year to attend and showcased their innovative portfolio of secure communication services designed to support critical operations. We designed and delivered Airbus
- Shopify stand, Paris Retail WeekAn eye-catching, engaging stand for Shopify’s presence at Paris Retail Week to communicate the Shopify ecosystem and hero their local merchants in a simple, fresh and exciting way. ‘Powered by Shopify’ was the overarching theme and narrative for the stand which had to be divided into four distinct zones, each dedicated to a specific Shopify product or service. The modular nature of the design allows for it to be reused across multiple EMEA-wide trade exhibitions in the future and help with con
- Clinique iD Launch, Manchester AirportClinique and Manchester Airport celebrate International Women’s Day and share the gift of happiness with Clinique iD through a full brand takeover. As part of Clinique’s worldwide International Women’s Day campaign, the brand’s takeover at Manchester Airport kicks off a series of initiatives to surprise and delight travellers. The activation starts with a transformation of the arrivals luggage hall with a carousel of Clinique gifts for passengers to enjoy. Manchester Airport also had Clinique #
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Work history
Creative DirectorB&J
London, United KingdomFull Time
A strategic, global interior architecture and design studio.
We seamlessly transform consumer and cultural insights into impactful brand experiences.
Projects- Global workplace strategy and refurbs for Bloomberg
& American Express I Experience showrooms for Airbus & Accenture I Exhibition stands for Royal Navy & Shopify | Retail pop-ups for Estée Lauder, Clinique, Tom Ford, Jo Malone, Origins, DeBeers, Liberty & Louis XIII Cognac | Dubai World Government Summits | London Design Festival installation
Senior DesignerLandor & Fitch
- London, United KingdomFull Time
Brand Experience Lead
Responsible for setting up Landor’s 3D Environments team to
support Landor EMEA offices on Brand Experience projects for
existing and new clients- P&G, Etihad, Natwest, Barclays, BP
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Skills
- Creative Direction
- Strategic Planning
- Client Management
- Business Development
- Business Strategy
- Leadership
- Account Management
- Presenting
- Project Management
- Consulting
Education
MA Industrial DesignCentral Saint Martins (UAL)
- London, United Kingdom
Full Scholarship from UAL
Final Project - Energizing Neighbourhoods Placemaking | Urban Design | Fitness
(Covered in Frame magazine and Building Design)
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BA Product DesignNational Institute of Design
- Ahmedabad, India