Bianca Catherina Staub

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  • LocationErlenbach, Switzerland

Projects

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Skills

 

  • Digital Media
  • Marketing PR
  • Copywriting
  • Editing
  • Marketing Strategy
  • Problem Solving
  • Social Media Marketing
  • Web Content
  • Communications
  • Excel
  • Office
  • Photoshop
  • Powerpoint
  • Word
  • Ideas Development

Work history

2015

Consultant Digital E-learning & Internal Communication Project

L’oréal Luxe Travel Retail EMEA

Apr 2015 - Jul 2015
  • -Worked on a small consulting team to conceptualize an internal e-learning and communications platform for the L'Oréal Luxe Travel Retail Division, which spanned a website, mobile site, and app -Conceptualized the platform’s various features and designed the user experience, tailoring it to the specific needs of the target audience in order to increase user engagement -Analyzed and benchmarked countless popular Western and Asian social media platforms and produced KPIs to determine success criteria, monitor performance and evaluate results.

2014

Digital Consultant

Reward Technology Ltd

May 2014 - Jul 2014
  • ?-Performed in-depth market research and analysis of universities within the United Kingdom to determine effective strategies for the campus-wide integration of RFID technology and digital communications ?-Assessed the potential of this technology for use in digital communication, store security, stock maintenance and CRM ?-Drafted an implementation plan for a pilot program at Imperial College London

2013

Click to add a Video, Image and Document

Mega Memory Group

Jan 2013 - Jul 2013
  • ?-Aided in company rebranding with the design of a new logo, creation of new marketing literature, and launch of a social media campaign -Optimized operations through the enhancement and digitization of ordering and billing processes ?-Drove productivity and efficiency by updating technological equipment and software systems

2012

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Selexir of Switzerland

Jan 2012 - Dec 2012
  • ?-Generated content in German and English for company website, blog, and PR and marketing communications ?-Managed social media presence across Facebook, Twitter, YouTube, Pinterest, Tumblr, Xing, LinkedIn, and Instagram platforms ?-Helped manage e-commerce back-end and CRM software, as well as payment solution systems ?-Designed and oversaw the creation of brand mission video as well as how-to tutorials strengthening the core values and DNA ?-Developed relationships with industry bloggers to generate promotional opportunities

2011

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Davinci Consulting

Jul 2010 - Dec 2011
  • ?-Compiled presentation materials, analyzed data, and performed various administrative tasks. ?-Grew brand awareness and drove online traffic by creating and maintaining company accounts across various social media platforms

Education

2015

MBA in International Luxury Brand Management

ESSEC Business School

Aug 2014 - Sep 2015

    2014

    MSc Innovation, Entrepreneurship Management

    Imperial College London Business School

    Sep 2013 - Jul 2014

      2010

      BA in Economics and Philosophy

      Columbia University

      Jan 2007 - Apr 2010