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Bianca Catherina Staub

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  • Digital Media
  • Marketing PR
  • Copywriting
  • Editing
  • Marketing Strategy
  • Problem Solving
  • Social Media Marketing
  • Web Content
  • Communications
  • Excel
  • Office
  • Photoshop
  • Powerpoint
  • Word
  • Ideas Development

Work history


Consultant Digital E-learning & Internal Communication Project

L’oréal Luxe Travel Retail EMEA

Apr 2015 - Jul 2015
  • -Worked on a small consulting team to conceptualize an internal e-learning and communications platform for the L'Oréal Luxe Travel Retail Division, which spanned a website, mobile site, and app -Conceptualized the platform’s various features and designed the user experience, tailoring it to the specific needs of the target audience in order to increase user engagement -Analyzed and benchmarked countless popular Western and Asian social media platforms and produced KPIs to determine success criteria, monitor performance and evaluate results.


Digital Consultant

Reward Technology Ltd

May 2014 - Jul 2014
  • ?-Performed in-depth market research and analysis of universities within the United Kingdom to determine effective strategies for the campus-wide integration of RFID technology and digital communications ?-Assessed the potential of this technology for use in digital communication, store security, stock maintenance and CRM ?-Drafted an implementation plan for a pilot program at Imperial College London


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Mega Memory Group

Jan 2013 - Jul 2013
  • ?-Aided in company rebranding with the design of a new logo, creation of new marketing literature, and launch of a social media campaign -Optimized operations through the enhancement and digitization of ordering and billing processes ?-Drove productivity and efficiency by updating technological equipment and software systems


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Selexir of Switzerland

Jan 2012 - Dec 2012
  • ?-Generated content in German and English for company website, blog, and PR and marketing communications ?-Managed social media presence across Facebook, Twitter, YouTube, Pinterest, Tumblr, Xing, LinkedIn, and Instagram platforms ?-Helped manage e-commerce back-end and CRM software, as well as payment solution systems ?-Designed and oversaw the creation of brand mission video as well as how-to tutorials strengthening the core values and DNA ?-Developed relationships with industry bloggers to generate promotional opportunities


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Davinci Consulting

Jul 2010 - Dec 2011
  • ?-Compiled presentation materials, analyzed data, and performed various administrative tasks. ?-Grew brand awareness and drove online traffic by creating and maintaining company accounts across various social media platforms



MBA in International Luxury Brand Management

ESSEC Business School

Aug 2014 - Sep 2015


    MSc Innovation, Entrepreneurship Management

    Imperial College London Business School

    Sep 2013 - Jul 2014


      BA in Economics and Philosophy

      Columbia University

      Jan 2007 - Apr 2010