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-Worked on a small consulting team to conceptualize an internal e-learning and communications platform for the L'Oréal Luxe Travel Retail Division, which spanned a website, mobile site, and app -Conceptualized the platform’s various features and designed the user experience, tailoring it to the specific needs of the target audience in order to increase user engagement -Analyzed and benchmarked countless popular Western and Asian social media platforms and produced KPIs to determine success criteria, monitor performance and evaluate results.
?-Performed in-depth market research and analysis of universities within the United Kingdom to determine effective strategies for the campus-wide integration of RFID technology and digital communications ?-Assessed the potential of this technology for use in digital communication, store security, stock maintenance and CRM ?-Drafted an implementation plan for a pilot program at Imperial College London
?-Aided in company rebranding with the design of a new logo, creation of new marketing literature, and launch of a social media campaign -Optimized operations through the enhancement and digitization of ordering and billing processes ?-Drove productivity and efficiency by updating technological equipment and software systems
?-Generated content in German and English for company website, blog, and PR and marketing communications ?-Managed social media presence across Facebook, Twitter, YouTube, Pinterest, Tumblr, Xing, LinkedIn, and Instagram platforms ?-Helped manage e-commerce back-end and CRM software, as well as payment solution systems ?-Designed and oversaw the creation of brand mission video as well as how-to tutorials strengthening the core values and DNA ?-Developed relationships with industry bloggers to generate promotional opportunities
?-Compiled presentation materials, analyzed data, and performed various administrative tasks. ?-Grew brand awareness and drove online traffic by creating and maintaining company accounts across various social media platforms