Work history
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Fashion PR and Marketing AssistantThe SMC Group
- London, United KingdomFull Time
-Develop creative concepts to support marketing strategies -Assist the Manager with talent procurement and projects coordination -Deal with fashion, beauty and lifestyle digital influencers to establish relationships with them and develop strategic collaborations -Scout emerging fashion brands to expand the company’s portfolio of clients
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Press & VIP InternGiorgio Armani
- London, United KingdomInternship
-Ensure the smooth running of samples amongst Armani showrooms (e.g. Milan, NY, Paris, Madrid) -Responsible for sending out samples for press requests and for VIP gifting using Fashion GPS -Support the showroom Manager with daily monitoring of the press loan database -Liaise with journalists and guests during Armani press day -Provide administrative support to the PR team with daily operations and help them to translate documents/reports from Italian to English and vice versa -Press review and research on competitors
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Skills
- Marketing
- Marketing Strategy
- Social Media Marketing
- Strategy
- Fashion
- Branding
- PR
- Digital Marketing
- Brand Marketing
- Event Organisation
Education
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MasterUAL London College of Fashion
- London, United Kingdom
-Knowledge of fashion business strategies
-Analysis of the industry and its competitors
-Fashion branding principles and strategic positioning
-International Retailing strategies
-CSR communication and sustainability
Bachelor ArtsLondon College of Communication, UAL
- London, United Kingdom
-Ability to plan, implement and evaluate PR campaigns
-Strong knowledge of the media strategies
-Ability to develop social media campaigns applying creativity and innovative thinking
-Knowledge of psychology of persuasion and consumer behaviour