I have basically three passions: communications, music and make-up. To bring relevant content to the audiences is one of the most fascinating things about my work. If the content involves music or make-up then it's perfect!
It all started with fashion though. I've spent 8 years working for big Brazilians fashion companies. From 2001 until 2009 I've designed clothes, accessories and even textiles prints for brands like Cia. Hering, Dzarm Puc, Lee, Wrangler and the former Style Sight (WGSN). But I wanted to tell stories and spread relevant content - it was the boom of internet 2.0, smartphones and Twitter!
This insight allied with the passion for music and makeup led me to the digital content in these areas of expertise. From then I had the opportunity to work with the development of some of the coolest projects, such as music festivals Ultra Brasil (UMF), Gop Tun/ Dekmantel, Glamour magazine, the multidisciplinary Skol Beats Factory, the publication Zine Nike Sportswear, the launch of THUMP (VICE Media) and multiple blogs focused on São Paulo cultural and nightlife behaviour.
As for the make-up passion, it all started as a hobby, but soon became a side jobl. I've been part of make-up teams on a video clip, a brazilian version of The Nutcracker play, children's clothing catalogue and on multiple Carnival make-ups for my friends. This is something that I've been building unpretentiously but it's becoming more and more part of my professional path.
Lately what I seek is to be able to contribute and learn along with a committed team on a project which has the overall goal to impact positively people’s lives.
Work history
Social Media Coordinator
London, United KingdomFreelance
Development of content for social media channels of Gop Tun music label and party crew in São Paulo. Gop Tun is also responsible for the Brazilian edition of Dutch festival Dekmantel. With them I work as social media content provider and strategist as I design the social media schedule and posts.
Social Media Manager
London, United KingdomFreelance
Digital communication strategy, planning, execution of campaigns on social networks and owned website, as well as social media monitoring (ie. react, reports and responsible for contact email via website)
I also copywrite the (Portuguese and English) content for offline campaigns.
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Skills
- Beauty
- Music Festivals
- Digital Communication
- Social Media
- Cultural Journalism
Education
Make Up Artistry
- São Paulo, Brazil
First steps of professional makeup artistry course including basic steps, bridal, editorial and artistic makeup.
Cool Hunting Trend Forecasting
- São Paulo, Brazil
Course focused on locate behavioural patterns in society and how to apply them into market to better understand and attend consumer choices.
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