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From start of course until present I have learned: - How to produce a successful 30 page report on a luxury fashion brand's marketing strategy, thereby identifying the internal and external factors in the market, as well as producing a brand audit illustrating the brand's positioning, target consumer, USP, brand values, product offer and retail environment in order to comment on the overall effectiveness of the brand's marketing strategy. - How to write up an integrated marketing communications plan for a brand extension/stretch through in-depth market research and an accurate brand audit. - Developed knowledge in various fields relevant to fashion, such as visual merchandising, branding, cultural and historical studies (from cosmetic surgery to the Great Masculine Renunciation), marketing and PR.