Experienced Brand and Event Manager with proven skills in brand partnerships, event strategy and operational logistics. I work well in high pressure and time constrictive situations and am a naturally logical thinker who strives to always work to the core values of a company. Please contact me: email@example.comLocked Pro Plan feature
Supported Glossier HQ with UK and EU marketing efforts with specific focus on engagement, activations and community growth. • Worked alongside US team to improve comms and strategy for grassroots engagement and outreach tactics for new European markets including France as well as maintaining and growing current markets such as the UK and Scandinavia • Served as the primary face of community in the UK, hosting events - both community and influencer, 1:1s, and directly engaging with Glossier customers and more formal community members • Outreached and built on brand partnerships to further Glossier UK reach including brands such as Vogue and Gal-Dem, both of which resulted in activations • Maintain and grow influencer relationships in UK and EU, working alongside external PR agencies
Planned, produced and executed multiple events in order to increase brand awareness and consideration for Depop. • Fully project managed multiple types of UK events for the brand from start to finish, including influencer and community based events. Sizes ranged from 10 people to 300 people events • Produced small and medium scale events ranging from simple to experiential considering the guest journey and event objective at every point • Creatively assessed the best ways to access new audiences as well as current audiences through events in line with overall company objectives • Coordinated US and European teams to maintain brand consistency in our worldwide events • Responsible for budget management
Developed and executed brand marketing strategies in order to determine brand identity and growth avenues for Depop. Reporting directly to Head of Brand Marketing. • Identified and managed three major brand campaigns, including Hero Campaign. This included initial agency outreach, continue agency liason, management of asset production process and final execution of campaign • Worked closely with CRM team to test new and develop new CRM campaigns. This included the revival and management of the Depop weekly newsletter • Under instruction of Head of Brand Marketing, negiotated and started customer segmentation research with third party agency • Continued budget management and event management from previous role as Event Manager at Depop
Managed and developed partnerships with influencers in order to broaden brand awareness and reach of Depop. • Strategically identified, built and executed relationships with influencers and agencies with the aim to onboard them on the app, both paid and free including contract experience • Creatively assessed new ways in which to further app’s target audience through influencer marketing • Responsible for the account management of over 50-100 influencer relationships at any one time • Built collaborative approaches with the growth team to actively and innovatively approach partnerships in line with company’s objectives. This includes the use of CRM marketing using programs such as MixPanel and Appboy
Developed a robust understanding of the AV media marketplace – covering TV, Video on Demand, Radio, Cinema & Out Of Home TV. Clients included Microsoft, General Motors and Mondelez • Built relationships with all stakeholders – clients, media owners and Amplifi teams • Supported immediate team by responding accurately and quickly to all tasks • Gained an understanding of the internal systems and processes with the use of planning tools such as TVP & Race, to billing systems such as Medx, to tracking systems such as adazzle • Ensured all admin and support work was delivered to a high standard
I studied a degree in English Literature and Language BA(Hons) that allowed me to excel in creative thinking, engage with and evaluate current critical debates. It furthered my appreciation of English literature and language in a wider cultural context. My degree has enabled me to develop my ability to plan and research written work as well as effectively conveying my opinions in an argument.
AS Photography (C), Business studies (B), Media (B), English Combined (B)