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• Creating compelling and shareable B2C content, communicated with audience through various channels including blogs, social media and newsletters • Weekly neighbourhood feed curation of unique food/drinks establishments, up-and- coming cultural trend and events • Sharing industry insight while build content designed to increase brand awareness, infuse passion and grow community on and off the app • Organising and hosting corporate and bloggers’ social events and press nights • Developing strategies to increase online/offline engagement and interaction • Managing ‘Annie the Owl’ community that received over 125,000 entries and was widely featured in media: Metro, Telegraph, Evening Standard, London on the Inside, Time Out etc. • Developing strategies to increase engagement and interaction for a unique pop-up event - ABQ - via social media and PR campaigns
• 3 months to plan, develop and execute an incredible conference event in New York • Maintaining and developing inbound and outbound client relationships and communication • First point of contact for sponsors, clients and consumers on queries and customer support • Identifying new and restoring old partnerships with organisations of similar nature, with similar goals • Providing leadership, motivation, direction and support to a remote team all over the world • Planning and overseeing social media campaigns via integrated content calendar, increasing following and community engagement by over 40% in 3 months • Setting, communicating and maintaining timelines and priorities on execution
• Implementation of shaped marketing strategies through consumer targeted elaborative campaigns • Clearly and effectively communicating client’s objectives such as Coca’Cola’s; the latest being the “Hug Me’ vendor • Creating a unique, experiential and memorable brand experience • Applying creative briefs through streamlined brand characteristics and core requirements
• Researching markets to identify suitable account leads • Identifying event trends providing expansion opportunities and suitability against current clients’ database • Liaising with speakers/ sponsors pre and post events to strengthen long-term collaboration • Attending industry events to strengthen network and constantly develop knowledge of industry trends • Liaising with community to improve and optimise events experience based on live feedback • Implementing an online strategy via various social platforms which increased ticket sales by 60%