Billie-Darian Hollyhead

Billie-Darian Hollyhead

PR & Digital Marketing Manchester, United Kingdom
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Billie-Darian Hollyhead

Billie-Darian Hollyhead

PR & Digital Marketing Manchester, United Kingdom
About me
My goal is to secure a challenging role within the music and entertainments industry. The nature of my higher education and professional employment have prepared me for this position. In order to achieve my First-Class Honours degree in BA (Hons) Music Management, a lot of independent work, self-motivation and dedication was involved. During my post-graduate employment, an understanding of the music industry was essential and a pro-active mind was crucial for completing daily tasks. I have experience in working within an office environment with regular contact with higher-ups; daily activities were discussed regularly in order to complete tasks as efficiently as possible. As a PR & Marketing assistant, I worked within the PR team whilst working independently to manage PR campaigns for scheduled releases. This included liaising with the Graphics Design team to ensure they had enough material and information to create original and quality content for all PR needs and releases. All tasks were completed online or in person; I have a strong knowledge of all Microsoft Office programs especially Word, Excel and Google Docs. An important part of this role was keeping external contact lists relevant and up to date, co-ordinating release schedules in order for them to be as effective and widely reached as possible, and creating original press packs, press releases and marketing content. This skill of high organisation with the ability to manage workload and work to deadlines will be transferred to my approach towards the position. Another major role was to manage all social media content for the PWS publication and Static Music label. Daily tasks included scheduling posts for all platforms, create original and eye-catching content and keep fans and audiences engaged. The PWS publication required daily attention in order to keep up to date on all music and media news and creating exciting pieces that would appeal to the right audience. After taking up an interest in digital marketing, I took it upon myself to educate myself further and complete an online digital marketing diploma. The course included modules and tasks on Search Engine Optimisation and Marketing, Digital Display Advertising, Email and Mobile Marketing, Online Public Relations and Web Analytic. I feel it is important to keep up to date with digital marketing trends and effective industry practices and combine them with my creativity and innovation; this in turn will create something truly original and effective. With an abundance of experience in live music events, familiarising myself with festival logistics and locations became an easy skill to master. The retention of this information is incredibly important when it comes to customer service/health and safety and the all-round success rate of the event. After working as a steward for the events security company, Showsec, I have a great knowledge of all types of live events including, indoor live music, large scare live music festivals, sporting events, conferences, comedy events and more. The benefit of completing a Music Management degree is that I have been educated in many different areas of the music industry, including stage management. One of the task within the stage management module required hands on stage management experience, with my exceptional ability to multi-task, I successfully overlooked in-house events, distributing information to artists and attendees, whilst being quick-thinking and immediately solving problems when they arose. I found the stage management module incredibly fulfilling and my passion really shows itself when I am engrossed in work. As the event was a London College of Music event, my aim was to uphold the prestigious LCM name and commit to the values they stand for, ensuring the best possible experience for both audience and customer. Keeping things organised with a keen eye for detail is a very important process in the way I work, it can be directly related to my efficiency in completing tasks. As I aim to achieve a lifelong career within the music and entertainments industry, I hold a very professional manner with an enthusiastic approach. I thrive under pressure and enjoy completing tasks to exceed expectations.
Projects
  • PWS News Publication - playingwithsound.net
    PWS News Publication - playingwithsound.net
Work history
    PR & Marketing Assistant
     - Warrington, United KingdomFull Time
    Part of the PR team for the independent label Static Music, as well as contributing to their online music publication Playing With Sound (PWS). Daily tasks include maintaining all social media accounts, writing articles (news pieces, reviews, etc) for the PWS website, scheduling releases and liaising with both musicians and external PR companies. Most of the daily tasks are independent; managing PR and marketing campaigns for scheduled releases. Creating original and creative press packs, press releases and email marketing content.
    Director of Social Media & Promotions
     - Manchester, United KingdomFreelance
    Sole digital & social media promoter, create and schedule all entries and posts; create pro-active weekly schedules and quickly eradicate problems with short notice. List events on external ticketing stores and event guide web-pages. Regularly contact all parties involved for updates to ensure smoothly run events.
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Skills
  • Digital Maketing
  • PR
  • Event Organisation
  • Proactive
  • Problem Solver
  • Creative
  • Administraion
  • Professional Attitude
  • Positive Thinking
  • Crisis Management
Education
    (Double Distinction Star) BTEC Music Performance
     - Warrington, United Kingdom
    Studied a wide range of popular music genres and practices, developed creative thinking, team work and problem solving.
    BA(Hons) Music Management
     - London, United Kingdom
    Wide range of modules from Contracts Law to Festival Design. In order to achieve my First-Class Honours degree in BA (Hons) Music Management, a lot of independent work, self-motivation and dedication was involved. The benefit of completing a Music Management degree is that I have been educated in many different areas of the music industry, including stage management. One of the task within the stage management module required hands on stage management experience, with my exceptional ability to multi-task, I successfully overlooked in-house events, distributing information to artists and attendees, whilst being quick-thinking and immediately solving problems when they arose. I found the stage management module incredibly fulfilling and my passion really shows itself when I am engrossed in work. As the event was a London College of Music event, my aim was to uphold the prestigious LCM name and commit to the values they stand for, ensuring the best possible experience for both audience and customer.