Billy Allen

Marketing & Publications Assistant



  • Events
  • Marketing PR
  • Conference
  • Music Event
  • Administration
  • Assistant
  • Logistics
  • Strategic Planning
  • Event Organisation
  • Event Planning
  • Communications
  • Excel
  • Office
  • Word
  • Diary and Travel Management

Work history


Consultant & Label Manager

Individual Collective Candela Rising

Feb 2011
  • In 2011 I started an on-going consultancy position for a London based record label and events company. Through managing the label and working with the events team, I have built long-standing contacts and friendships with artists, designers, distributors and audience. • Use of social media to promote events • Liaising with promoters, artists and agents to ensure created content is specific, relevant and current • Arranging interviews, podcasts and press shots • Management of Facebook and Twitter pages, website content and maximising post impact by scheduling release of content at the optimum time • Scouting of artists and designers for custom artwork • Arranging photographers for press shots and events • Logistics including the booking of flights, accommodation and transport for artists • Researching artist activity to maintain up to date information on current popularity, upcoming releases, press content and artist standing • Maximising potential ticket sales through social media, online publications, blogs, and networking through labels, artists, and venues • Budget management /costing strategy, negotiations with artists, suppliers, distributors, printers, advertising companies and budgeting for social media • Constant review with team to ensure adherence to budget guideline to maximise profit margin • Maintaining corporate branding and USP’s • Organising design, production and distribution of print and digital advertising (flyers, posters, banners) • Arranging remixes, arranging and attending recording and mastering sessions • Collecting data on what’s working and what’s not, liaising with team to discuss the best forward strategy to connect with our audiences • Review of social media insights and statistics to set key performance indicators for future content • Answering queries and messages on all platforms maintaining constant audience interaction and interest in the brand • Re-visiting past content and analysing to ensure ‘lessons learned’ are valued to enable stronger strategies are built for the future • Research of broader audience possibilities to ensure full market coverage • Building relationships with artists to understand their creative hopes and vision. • Stopping at nothing to ensure the idea and vision behind a release or event is accomplished through constant development of ideas, contact with designers, illustrators, mastering engineers and distributors • Maintaining relationships with our partners and clients by keeping them up to date with our program and keeping them in the loop with everything we do • Arranging reviews and promo spots for releases and events • Planning of ticket distribution between promoters, online outlets, record shops and allocation for promotional spots (competitions etc.) • Compiling sales statistics using data to provide up to date information on targets, goals and deadlines. • It has always been essential to forge strong working relationships and friendships with artists by going the extra mile to ensure that their experience is enjoyable, memorable and above all, repeatable


Marketing & Publications Assistant

The Royal Institution of Naval Architects

Aug 2010 - May 2015
  • • Attending National and International conferences and exhibitions as point of contact for the Marketing Department • Updating website and web content • Diary management • Processing online orders for publications and proceedings, working to client deadlines • Managing in-house subscription database • Processing claims from Libraries, Universities and Institutions for media, literature and publications • Handling the delivery of 5 monthly publications and overseeing subscription claims • Responding to urgent publication/ literature requests from major Institutions such as British Library, National Maritime Museum etc. • Managing stock of all media, publications and merchandise • Liaising and negotiating with suppliers and with various worldwide institutions, universities and shipping companies • Handling pre-orders and over-seeing promotional campaigns • Processing invoices and proforma’s • Managing the digital database of publications, proceedings and technical papers • Working closely with the events department to ensure the smooth running of the many events arranged by the Institution. • Arranging promotional mail outs and e-shots for upcoming publications