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In 2011 I started an on-going consultancy position for a London based record label and events company. Through managing the label and working with the events team, I have built long-standing contacts and friendships with artists, designers, distributors and audience. • Use of social media to promote events • Liaising with promoters, artists and agents to ensure created content is specific, relevant and current • Arranging interviews, podcasts and press shots • Management of Facebook and Twitter pages, website content and maximising post impact by scheduling release of content at the optimum time • Scouting of artists and designers for custom artwork • Arranging photographers for press shots and events • Logistics including the booking of flights, accommodation and transport for artists • Researching artist activity to maintain up to date information on current popularity, upcoming releases, press content and artist standing • Maximising potential ticket sales through social media, online publications, blogs, and networking through labels, artists, and venues • Budget management /costing strategy, negotiations with artists, suppliers, distributors, printers, advertising companies and budgeting for social media • Constant review with team to ensure adherence to budget guideline to maximise profit margin • Maintaining corporate branding and USP’s • Organising design, production and distribution of print and digital advertising (flyers, posters, banners) • Arranging remixes, arranging and attending recording and mastering sessions • Collecting data on what’s working and what’s not, liaising with team to discuss the best forward strategy to connect with our audiences • Review of social media insights and statistics to set key performance indicators for future content • Answering queries and messages on all platforms maintaining constant audience interaction and interest in the brand • Re-visiting past content and analysing to ensure ‘lessons learned’ are valued to enable stronger strategies are built for the future • Research of broader audience possibilities to ensure full market coverage • Building relationships with artists to understand their creative hopes and vision. • Stopping at nothing to ensure the idea and vision behind a release or event is accomplished through constant development of ideas, contact with designers, illustrators, mastering engineers and distributors • Maintaining relationships with our partners and clients by keeping them up to date with our program and keeping them in the loop with everything we do • Arranging reviews and promo spots for releases and events • Planning of ticket distribution between promoters, online outlets, record shops and allocation for promotional spots (competitions etc.) • Compiling sales statistics using data to provide up to date information on targets, goals and deadlines. • It has always been essential to forge strong working relationships and friendships with artists by going the extra mile to ensure that their experience is enjoyable, memorable and above all, repeatable
• Attending National and International conferences and exhibitions as point of contact for the Marketing Department • Updating website and web content • Diary management • Processing online orders for publications and proceedings, working to client deadlines • Managing in-house subscription database • Processing claims from Libraries, Universities and Institutions for media, literature and publications • Handling the delivery of 5 monthly publications and overseeing subscription claims • Responding to urgent publication/ literature requests from major Institutions such as British Library, National Maritime Museum etc. • Managing stock of all media, publications and merchandise • Liaising and negotiating with suppliers and with various worldwide institutions, universities and shipping companies • Handling pre-orders and over-seeing promotional campaigns • Processing invoices and proforma’s • Managing the digital database of publications, proceedings and technical papers • Working closely with the events department to ensure the smooth running of the many events arranged by the Institution. • Arranging promotional mail outs and e-shots for upcoming publications