Ambitious, creative and decisive marketing executive with 15 years’ experience in global brand building. Recognized for new market expansion (geographic and category), concept and innovation development, and integrated marketing. Demonstrated ability to ‘delight the consumer’ while still designing successful products and campaigns that deliver business-building results. Respected as a dynamic team leader who values creativity balanced with analysis and pragmatism - stemming from my engineering background.
Work history
Global Marketing Manager
Paris, FranceFull Time
Responsible for driving the brand equity of Perrier-Jouët Champagne, Pernod Ricard’s most valued Champagne house. With particular focus on the United States, this is accomplished through brand repositioning, optimizing go-to-market and trade strategies and superior consumer insight generation and understanding.
Lead successful development and roll out of brand strategies within the United States – the largest market for Perrier-Jouët.
Sit on the steering committee for large-scale quantitative research (7000 respondents) that outlined the decision journey from initial consideration to repeat purchase of champagne. The result was an in-depth look at consumer mindset that allows for optimization of brand strategies and targeting.
Conceptualize, design and execute marketing programs that capitalize on consumer understanding and trade and brand needs; specifically iconic nightlife venues, signature experiences (L’Eden), and art sponsorships (Art Basil and Design Miami).
Global Marketing Manager
- Stockholm, SwedenFull Time
Responsible for driving topline growth, brand equity, and top-of-mind awareness for Absolut Vodka (a €3-½B global business) by developing new global brand strategies and marketing mixes.
Lead development and optimization of Absolut’s current repositioning campaign, functioning as lead for multi-discipline creative agencies. Budget management in excess of €5MM and influence over €30MM across the media mix (digital, social, experiential, ATL, partnerships, and on- and off- trade).
Most recent campaign out-performed all previous year’s activities combined: >1 billion impressions, >10MM video views, and +500K Facebook fans.
Conceptualize, design and execute creative collaborations within art, fashion, music and media verticals; inclusive of pitching, talent negotiations, process management, and collateral development; resulting in over 20 collaboration during tenure.
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Skills
- Brand Creative Strategy
- Digital Maketing
- Team Leadership
- Agency Management
- Managing Budget
- Consumer Research
- Advertising Production