Bo Jakubenko

Global Marketing Manager at Treasury Wine Estates

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About me

Named 'Young Marketing Leader of the Year 2017' at The Marketing Society Excellence Awards. I have managed the strategic direction of both global and regional brand portfolios. This work spans across a breadth of leading and challenger brands, in mature and growth markets. I have a wealth of experience in strategic brand planning, new product development, P&L management, communication development, and key stakeholder management. During my career, I have launched multiple major brand campaigns, a plethora of new product ranges (new to world, extensions and renovations), and created a bank of innovation to launch in future years.

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Companies I’ve worked with

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  • The Dots

    The Dots

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    • Technology
  • Universal Music UK

    Universal Music UK

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    • Music
  • Treasury Wine Estates

    Treasury Wine Estates

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    • Wine and Spirits
  • J

    J. Walter Thompson

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