Work history
Senior Marketing ExecutiveVCCP
• Developing story ideas to pitch in to publications along with PR tracking and awareness of all press coverage
• Identifying regular features in the trades / national and internationals press that we can pitch for
• Proactively identifying opportunities to comment on relevant news topics and speaker opportunities
• Providing support on internal and external events
• Co-management of all PR, liaising with journalists, crafting press releases and producing content for trade press
• Managing all submissions for new business tenders as well as providing general new business and pitch support
• Overseeing brand development alongside the design team
• Daily management of all social platforms (Facebook, Twitter, LinkedIn and Google +)
• Full management of the bi-weekly newsletter along with producing subsequent reports and analysis
• Writing case studies for pitches and for the website
• Researching and writing blogs and articles for the website as well as for trade press
Marketing Executive
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GradTouch is a young graduate recruitment company. The marketing role was diverse and gave me the opportunity to be creative. I produced my own vox pop videos, organised an outrageous Las Vegas marketing stunt and gave out free ice cream at a recruitment fair. It was an all hands on deck environment and I got stuck in with all the craziness a start-up has to offer. Among other things my responsibilities included:
• Wrote copy for the website, including client portfolios, company pages, advice articles and interviews
• Managed our online presence, using social media tools such as Hootsuite and Google Analytics to make sure we were getting through to graduates
• Did a lot of data management. Generating leads and working out marketing strategies based on regular accurate and detailed reports
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Skills
- Advertising
- Events
- Marketing PR
- Writing
- Copywriting
- Editing
- Promotions
- Blogs
- Email Marketing
- Marketing Strategy
- Social Media Marketing
- Web Content
- Photoshop
- Powerpoint
- Content and Media Writing
Education
English Literature and Philosophy
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Awards
DMA Future Writers' Labs
I graduated from the DMAHubspot's Inbound Marketing course