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• Developing story ideas to pitch in to publications along with PR tracking and awareness of all press coverage • Identifying regular features in the trades / national and internationals press that we can pitch for • Proactively identifying opportunities to comment on relevant news topics and speaker opportunities • Providing support on internal and external events • Co-management of all PR, liaising with journalists, crafting press releases and producing content for trade press • Managing all submissions for new business tenders as well as providing general new business and pitch support • Overseeing brand development alongside the design team • Daily management of all social platforms (Facebook, Twitter, LinkedIn and Google +) • Full management of the bi-weekly newsletter along with producing subsequent reports and analysis • Writing case studies for pitches and for the website • Researching and writing blogs and articles for the website as well as for trade press
GradTouch is a young graduate recruitment company. The marketing role was diverse and gave me the opportunity to be creative. I produced my own vox pop videos, organised an outrageous Las Vegas marketing stunt and gave out free ice cream at a recruitment fair. It was an all hands on deck environment and I got stuck in with all the craziness a start-up has to offer. Among other things my responsibilities included: • Wrote copy for the website, including client portfolios, company pages, advice articles and interviews • Managed our online presence, using social media tools such as Hootsuite and Google Analytics to make sure we were getting through to graduates • Did a lot of data management. Generating leads and working out marketing strategies based on regular accurate and detailed reports
The Daily Touch is the student newspaper owned by GradTouch. I had a number of varying roles in the time I worked for the website, alongside writing content I also: • Managed the process of raising the website’s profile, it had only been up and running for six months when I started, and I did this through an inbound strategy of creating content, sharing it, measuring its success and optimising for better engagement. I organically generated more than 400 Facebook likes within a few weeks. • Managed a community of more than 40 writers (this included recruiting new writers) • Developed and implementing successful communication strategies both internally amongst the teams and externally for the writers
I graduated from the DMA