Boon Yew Chew
Available

Boon Yew Chew

Principal UX designerLondon, United Kingdom
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Fabio Catapano
oli shaw
Boon Yew Chew
Available

Boon Yew Chew

Principal UX designerLondon, United Kingdom
Projects credited in
  • Volvo Trucks
    Volvo TrucksVolvo is creatively brave. When I started working with them they'd dangled their CEO off a crane, trained a hamster to drive a quarry truck and commissioned the most viewed YouTube clip in automotive history - the one with the rubber-legged Belgian doing the splits between two trucks.
  • EE brand launch
    EE brand launchThe brief was to work with EE to help them launch their new brand. SapientNitro was the lead digital agency and worked with EE and brand agency to create the digital presence of EE, a brand created to merge legacy brand T-Mobile and Orange and be the first provider of 4G in the UK. Responsible for initial website concepting, shop, homepage & global navigation. Project style was lean UX, with agile collaborative design between client, UX, design, content & development. Output of the project in
Skills
  • Information Architecture
  • Visual Thinking
  • Interaction Design
  • Community Building
  • Creative Leadership
  • User Centered Design
  • Design Research
  • Design Leadership
  • Experience Strategy
  • Digital Design