Having been trained on the cusp of the digital era, I’ve cut my teeth on producing printed matter for a wide range of clients aer which I spent many years mastering insight-driven digital campaigns. I’m a creative thinker and a doer with 9 years experience. Working in digital advertising delivering ATL and BTL campaigns by way pf print, graphic design, UX design, art direction, photography and film. These are the things that make me happy. Pushing boundaries, questioning everything and reaching out to peoples different perceptions are in my blood, I answer to the brief and always deliver the best possible execution within the given budget and deadline - always with clients approval. Conceptual innovation, visual curiosity, and team collaboration are all essential components to success in the business of aesthetics. I work with writers, planners, illustrators, photographers, producers, creative-teams, designers, developers and account managers and strongly believe that a combination of the right people results in the perfect chemistry to create magic. I pride myself on being meticulous, planning and going all out when developing concepts and deliverables. My experience has been carefully crafted in solving problems for big and small brands and managing small teams. I’ve stepped up to many roles and been out of my comfort zone but always delivered, working in designer, art director and design director roles. I am an image maker, a creator, an extroverted introvert with a love for people and beautiful things. My priority is to revolutionise and engage people’s lives through digital culture, art and beauty.Locked Pro Plan feature
Art direction and design for Peroni Nastro Azzurro social media accounts.
Concept development, art direction and design for new Durex social media and art direction and re-design for Veet Website. Managing and overseeing London & Barcelona design teams. Studio: Dragons Group, in-house agency at Reckitt-Benckiser.
Print design for several London based property development projects.
Art direction and research on several automotive brands for NIO.
Art direction and pitch design for Sally Hansen.
Art Direction, research and for Bentley Motors Christmas 2019 photography print campaign.
Art direction, design, styling, photography and film direction of digital content for fashion, beauty and FMCG brands such as Triumph Lingerie, Clive Christian, MCM, RYU, Alpha Tauri and Freixenet
Art direction, territorial branding and editorial design within architecture and property development.
Themed (i.e. Dr. Who, Natural World, East Enders, French & Saunders) designs and illustrations for boardrooms in the White City Television Centre.