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Brad Barrett

Digital Content Coordinator

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsWriter - Web & Digital Producer - Journalist

About me

A writer and editor (trained in journalism), who has worked in both print and online, with experience in web writing, editorial, blogs, social media, marketing and press. Specialises in interviews, video games, music, film, with solid digital editing, writing, and coordination roles in tourism (National Parks & Wildlife Service / Sydney Harbour Foreshore Authority, NSW government, Sydney, Australia), council services (Medway Council, Kent, UK) and science and horticulture (Royal Botanic Gardens, Kew, Richmond, UK). Recently completed a diploma in digital marketing from Shaw Academy, and learning more about SEO from Distilled. Currently looking for digital writing and editing roles, either full-time, part-time or freelance.


  • Writing
  • Copywriting
  • Editing
  • Journalism
  • Blogs
  • Print
  • Editorial
  • Features
  • Proofreading
  • Web Content
  • Indesign
  • Interviewing
  • Writing Media Releases
  • Writing for web
  • CMS Experience

Work history


Digital Content Editor & Writer

Xtra Mile Recordings

Feb 2014
  • Planning, commissioning, writing and editing blog and website content for Xtra Mile Recordings. Tracking analytics and improving SEO, using stats to produce content plans.


Digital Content Editor & Writer

Xtra Mile Recordings

Feb 2014
  • Planning, commissioning, writing and editing blog and website content for Xtra Mile Recordings. Tracking analytics and improving SEO, using stats to produce content plans.


Content Editor & Writer

Royal Botanic Gardens, Kew

Mar 2015 - Mar 2016


Web Services Officer

Medway Council

May 2014 - Mar 2015


Journalism Tutor

Silverbirch Academy Trust for Whittingham Primary Academy and Chingford Hall Primary School, London, UK

Aug 2013 - Nov 2013
  • Discussing current affairs and teaching journalism skills to higher ability Year 5/6 (9-11 year old) children, two afternoons a week. Helped guide them to write their first school school newspaper. Covered topics such as what journalism is, headlines, order of information, quotes and interview technique, editorial meetings, pitching. Achievements - passing on knowledge and experience with no prior teaching experience - facilitating learning and keeping the attention and creativity of young people focused on the task at hand - presenting ideas and provoking discussion


Digital Content Coordinator

Sydney Harbour Foreshore Authority NSW Government

Mar 2013 - May 2013
  • Gathering and editing content for new Darling Harbour and The Rocks visitor websites ( and under Sydney Harbour Foreshore Authority, with a go-live date of August 2013. General responsibilities - crafting and updating extensive content master list to aid in coordination and tracking progress to meet a tight two month deadline for two major government visitor websites - determining quantity of images, copy and other content types needed based on function specs and current website designs (from external web developer) - liaising with internal and external stakeholders to decide on and gather required content, as well as house style and brand guidelines - meeting with web developers to facilitate the successful adoption of new CMS (Umbraco) and limit the need for extensive content manipulation - uploading edited content using new CMS across both sites - editing and rewriting copy as necessary and editing/resizing images using Photoshop Achievements - providing full content list for two websites within two months (launched a month later)


Web Content Editor & Officer

National Parks and Wildlife Service NSW Government

Jul 2012 - Jan 2013
  • Editing and uploading content for the NSW Government's new National Parks visitor website ( with a go-live date of 17 December 2012. Contract was extended from four to six months following the successful delivery of Phase 2 in December. General responsibilities - editing and rewriting large amounts of inspirational copy on 108 national parks (and around 500+ associated attractions – walks, campgrounds, lookouts, heritage sites, beaches etc.) from external copywriters - editing and rewriting other website sections including 100+ events (all Sydney Harbour New Year’s Eve and summer/autumn 2013) and safety advice - uploading copy, processed images, PDFs, and SEO metadata to two separate but interconnected CMS (Team Site and Site Core) - providing image descriptions, alt tags, and metadata for image galleries and background images - editing and maintenance on live pages based on feedback from park offices - plotting edits and upload progress on a detailed, exhaustive content management list - producing content gathering documents for Phase 3 website content (parks and attractions) - prioritising Phase 3 attractions in line with marketing campaigns and visitor usage - drafting a news story about the successful launch of the second phase of the new visitor site for the Head of Parks’ newsletter - moderating the NPWS Facebook page including: answering genuine queries on the NPWS page and in private messages; keeping to key messaging for issues ranging from catastrophic bushfires and park closures to supplementary pest control (hunting) in national parks; working with public affairs and marketing to handle a number of controversial issues (see previous point); and deleting inappropriate posts and informing those users of our user policy Achievements - completing a major government project three weeks ahead of deadline and within budget - expanding the original role immediately to include extensive editing, elements of co-ordination, and CMS troubleshooting, allowing our team to exceed all expectations and high-pressure deadlines - adding an extra What's On section to the website of over 100 events within a two day deadline window - creating a workflow process with two project co-ordinators for editing and uploading which enabled us to finish the project within time frame



Newspaper Journalism

Harlow College, Essex, UK

Aug 2001 - May 2002
  • Newspaper Journalism included units and exams on: Shorthand, Public Affairs, Law, and Journalism.


GCSE A Level

Cranbrook School

Aug 1995 - Apr 2000
  • GCSE's (age 14-16): English Language (A*), English Literature (A), History (A), Science (Two grades - AA), Maths (B), Geography (B), German (C), Art (E). A-Level's (age 16-18): English Literature (B), History (D), Economics (E)