Brad Smith

Brad Smith

Digital DesignerUnited Kingdom
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Connections
Pip Jamieson
Em Cole
Cristian Jofre
Brad Smith

Brad Smith

Digital DesignerUnited Kingdom
Projects
  • Typeface 001 lower
    Typeface 001 lowerResearch around highly readable screen type led to the design of this experimental typeface.
  • Visit Scotland Edinburgh Festival Survival Guide
    Visit Scotland Edinburgh Festival Survival GuideA pocket-sized booklet guiding you through the numerous festivals taking place every summer in Edinburgh.
  • Fedrigoni Imaginative Colours
    Fedrigoni Imaginative ColoursMy submission to YCN proposing a laser-cut print mailer, inspired by Aztec textiles, to promote Fedrigoni's Imaginative Colours in the fashion industry.
  • Type-driven advertising
    Type-driven advertisingExplorations based on a BMW campaign to demonstrate my thoughts behind type-driven advertising.
  • Twenty One Degrees display typeface
    Twenty One Degrees display typefaceDisplay typeface inspired by European rail travel.
  • Lap of Scotland pt.1
    Lap of Scotland pt.1Shots from a drive around Scotland.
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Work history
    Graphic Designer
    I make sure everything looks and sounds like ProjectScotland. Lots of capital letters, lots of colour. POW.
    Designer
     - 
    Worked on digital projects for clients including Jumpstart R&D, Edinburgh Fringe, Petrofac, Highland Spring and Visit Scotland.
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Skills
  • Advertising
  • Print Design
  • Art Direction
  • Design
  • Illustrator
  • Indesign
  • Photoshop
  • Branding Identity
  • Digital Design Creative
Education
    B/des Hons Graphic Design for Digital Media
     - 
    Learned to see opportunity for design, and to apply design thinking to solve problems.
    Hnc/d Graphic Communication
     - 
    Studied and practiced the design process, found my inspiration and developed a love for typography.