About me
A former management consultant, turned marketing specialist for the
hospitality industry. Across the last year I have created and implemented the digital marketing strategy to help grow the Sustainable Restaurant
Association to over 5,500 member restaurants nationwide.
Work history
Business Development & Digital Manager
» Developed the SRA's digital strategy and led a £30k business transformation project of the SRA's IT infrastructure, linking the SRA website to CRM and automated marketing software including Autopilot and MailChimp.
» Managed and collaborated with external agencies to re-design and develop
thesra.org and foodmadegood.org websites from concept to deployment.
» Increased monthly traffic to SRA website by 96%, Reduced bounce rate of website
down to 27% from 49% by optimising user journeys (navigation) and driving more targeted traffic to the website through social media advertising and SEO.
» Contributed to the development of the FoodMadeGood brand and associated
brand strategy and collateral.
» Managed custom landing pages, split-tested special promotions and successfully re-marketed to increase the value of several sales channels.
» Developed the SRA's Facebook, Twitter and Instagram channels, growing Facebook
likes by 36%, doubling avg. post reach and 0.5m tweet impressions per quarter.
» Conceptualized and delivered several B2B and B2C digital campaigns. E.g. I drove
21,316 unique visitors to the Sustainable Restaurant Awards micro-site in two weeks,
engaged 10,000+ people to vote in the first People's Favourite Award.
» Organised events and managed production of marketing collateral (leaflets and
case studies) for the SRA's Café Programme launch, featuring the BBC's Sheila Dillon
and Henry Dimbleby MBE.
» Managed the marketing interns, mentoring them in copy creation for owned, paid,
and earned media channels, including e-newsletter management.
Management Consultant
-
» Developed the commercial case for a £250k internal communications programme as personally commissioned by the Group COO.
» Requested to sit on work-group for introducing social media technologies into the Arup workplace, improving productivity and innovation.
» Seconded into Arup’s Foresight, Research and Innovation team to facilitate workshops and identify technology trends impacting FMCG clients including Heineken, SAB Miller and Amazon UK.
+ Show more
Skills
- Marketing PR
- Websites
- Business Development
- Google Adsence
- Google Analytics
- Networking
- Problem Solving
- Project Management
- SEO
- Creative Direction
- Excel
- Photoshop
- Digital Advertising
- Mail Chimp
- Adwords
- Ideas Development
- Wordpess CMS
Education
Management with Entrepreneurship
-
» BSc. Management with entrepreneurship, 2:1 (Hons).
» President Southampton Business School 2009-10.
» Honorary Lifetime Member of the University Student’s Union for outstanding
contribution made.
Awards
Peter Kirk Scholar
Awarded Honorary Life Member Univeristy of Southampton Students Union
For outstanding contribution made to the university.