Bradley Fitchew

Business Development and Digital Manager

  • LocationUnited Kingdom

About me


A former management consultant, turned marketing specialist for the hospitality industry. Across the last year I have created and implemented the digital marketing strategy to help grow the Sustainable Restaurant Association to over 5,500 member restaurants nationwide.



  • Marketing PR
  • Websites
  • Business Development
  • Google Adsence
  • Google Analytics
  • Networking
  • Problem Solving
  • Project Management
  • SEO
  • Creative Direction
  • Excel
  • Photoshop
  • Digital Advertising
  • Mail Chimp
  • Adwords
  • Ideas Development
  • Wordpess CMS

Work history


Business Development & Digital Manager

Sustainable Restaurant Association

Nov 2014
  • » Developed the SRA's digital strategy and led a £30k business transformation project of the SRA's IT infrastructure, linking the SRA website to CRM and automated marketing software including Autopilot and MailChimp. » Managed and collaborated with external agencies to re-design and develop and websites from concept to deployment. » Increased monthly traffic to SRA website by 96%, Reduced bounce rate of website down to 27% from 49% by optimising user journeys (navigation) and driving more targeted traffic to the website through social media advertising and SEO. » Contributed to the development of the FoodMadeGood brand and associated brand strategy and collateral. » Managed custom landing pages, split-tested special promotions and successfully re-marketed to increase the value of several sales channels. » Developed the SRA's Facebook, Twitter and Instagram channels, growing Facebook likes by 36%, doubling avg. post reach and 0.5m tweet impressions per quarter. » Conceptualized and delivered several B2B and B2C digital campaigns. E.g. I drove 21,316 unique visitors to the Sustainable Restaurant Awards micro-site in two weeks, engaged 10,000+ people to vote in the first People's Favourite Award. » Organised events and managed production of marketing collateral (leaflets and case studies) for the SRA's Café Programme launch, featuring the BBC's Sheila Dillon and Henry Dimbleby MBE. » Managed the marketing interns, mentoring them in copy creation for owned, paid, and earned media channels, including e-newsletter management.


Management Consultant

Ove ARUP Partners

Aug 2012 - Dec 2013
  • » Developed the commercial case for a £250k internal communications programme as personally commissioned by the Group COO. » Requested to sit on work-group for introducing social media technologies into the Arup workplace, improving productivity and innovation. » Seconded into Arup’s Foresight, Research and Innovation team to facilitate workshops and identify technology trends impacting FMCG clients including Heineken, SAB Miller and Amazon UK.


Community Development Manager

Sandbox Network

Sep 2010 - Jul 2011
  • » Managed relationships with the RSA, the Economist and MTV, hosting 25 targeted influencer dinners that resulted in membership growth of 50%. » Managed the global online community of 'Sandboxers' by engaging in conversations and developing content for Facebook, Twitter and blog. » Developed KPI's to benchmark the health of the network's online communities.



Management with Entrepreneurship

University of Southampton

Aug 2007 - May 2010
  • » BSc. Management with entrepreneurship, 2:1 (Hons). » President Southampton Business School 2009-10. » Honorary Lifetime Member of the University Student’s Union for outstanding contribution made.



Peter Kirk Scholar

  • Awarded


Honorary Life Member Univeristy of Southampton Students Union

  • For outstanding contribution made to the university.