About me
A multidisciplinary creative problem solver focusing on the intersection of humanist experience with technology.
Enhancing our relationships through interactive experiences for brand narratives, from a background that stems across art direction, design and user experience.
Interest include — the relationship of our natural behaviours with digital interactions in the physical space — and how we transform moments to become mediums of digital realities.
Projects credited in
- Crystal BirchCrystal Birch is one of South Africa’s most sought after fashion stylists and hat makers; having worked with Die Antwoord, Dazed, Harpers Bazaar, Jack Parow and many more. The identity combines digital animal camo, animated 8bit iconography and the Crystal Birch anti-logo: created purely of Helvetica glyphs and type-able on any keyboard.
- Studio ParkingtonDebra Parkington is an African curator of interior design pieces — having recently completed the interior for Africa's highest ever selling property in Bantry Bay, Cape Town. We created a bespoke logotype and monogram as well as UI system for showcasing her deluxe interior architecture projects.
- Pichulik AfricaPichulik creates rich and colourful African inspired jewellery. The website acts to showcase the brand in its quest for feminine simplicity and luxury. I worked closely with the owner to tailor the user journey, with an emphasis on eCommerce conversions. Before long, the Pichulik online platform was being shared by the likes of Elle Italy, Vogue Britain and Spain and CNN, and the founder lauded as a rising star of African fashion.
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Skills
- UX Concepts
- Graphic Design
- Art Direction
- Digital Concepts
- User Research
- Wireframing
- Prototyping
- Strategy Implementation
- Branding Design
- Creative Direction