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Self motivated, creative and highly organised with a strong aptitude for communication.
• Delivering the offline marketing strategy in conjunction with Ecomm to ensure consistency with online strategy • Driving a diverse calendar of events including workshops, in-store events and corporate shopping evenings • Overseeing the brand identity and all branded material • Managing all key partnerships including retail, event, marketing and celebrity • Managing all activity with PR agency including product launches, press days, gifting • Project managing launch of private jewellery making parties and ensuring ongoing promotion • Research & insights including online customer surveys • Creation of all relevant briefs across all brand related activity • Ensuring a consistent customer experience across all selling platforms • Copywriting - emails, blogs, POS • Effective reporting and analysis of all marketing activity • Overseeing all social media, blog content • Line management responsibility
• Contributing to campaign planning for retail marketing & events in conjunction with Ecommerce, VM and Graphics • Building an on-going programme of support for Cath Kidston stores ensuring they continue to grow and reach their financial goals • Working closely with external business partners to support pre-launch and ongoing support of all stores • Working alongside our PR agency to successfully launch 180 Piccadilly Flagship store in early December 2013 • Building brand awareness and desirability for products in new markets prior to store openings, and ensuring plans are in place on an ongoing basis • Project managing launch of student marketing campaign, and all ongoing student activity • Amplifying marketing content through the Cath Kidston blog, emails and social media channels • Collaborating with all marketing functions to ensure activities are integrated and work multi-channel • Main point of contact for two international partner marketing teams, sharing best practice and building global consistency • Event project management, including organisation of store openings, workshops, store birthdays, local community events, stunt activity, Vogue Fashions Night Out and external event activity including Chelsea Flower Show & festivals • Managing event marketing budgets • Working closely with third parties to implement marketing partnerships and collaborations • Compiling marketing plans in line with the marketing strategy • Delivering post event reports for all marketing activity • Briefing in POS to Graphics and producing allocations for print suppliers • Close working relationships with internal teams including Retail Operations, Ecommerce, Graphics, Editorial, Press, Merchandising, Buying, VM and Store Design
Involved with the production of a bi-monthly free London magazine, The Other Side. Contributed to the magazine production in my spare time which included updating the blog, coordinating contributors, organising competitions, writing features, managing magazine events, social media and approaching potential advertisers/sponsors.
- Creating and executing marketing campaigns for commercial events, publications and professional networks using direct mail, online ads, websites, press-ads and social networking - Conducting list research, selecting and renting data for targeted email campaigns - Monitoring and reporting on campaign response for both online adverts and websites - Working closely with Editorial, Events and Sponsorship teams to drive entries and delegates to a range of high profile events against revenue targets - Development and delivery of creative campaigns from copywriting to branding
During my spare time I assisted knitwear label Cooperative Designs with marketing, sourcing sponsorship and event project management for London Fashion Week. Secured Brompton Bicycle as a sponsor for their September 2010 show.
- Researching and writing news releases and articles - Contacting and liaising with journalists on a regular basis - Monitoring and recording all press coverage - Updating company website with press coverage, projects and company news - Communicating with a variety of internal and external people including journalists, directors, project designers, clients and suppliers - Researching, writing and creating reports & presentations to meet client deadlines - Researching competitor activity - Organising bi-monthly networking events - Attending networking events and liaising with industry professionals - Creating monthly email newsletters to be sent out to a target audience - Designing and organising the production of posters, brochures and flyers using InDesign - Monitoring the marketing budget - Organising photo shoots for completed projects - Entering the company into design competitions
BA (Hons), Architecture, 1st Won the Architecture Dissertation Award in 2003.
Studied 3D design, photography, fashion, textiles, graphics and fine art. Specialised in 3D design for my final project.