Brent Gorsky

Head of Brand, Performance & Innovation

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  • LocationLondon, United Kingdom

About me

 

I am a strategy and brand professional. I help identify operational, brand and reputation challenges and develop clear communications strategies to address them. I love sport of almost any sort, hiking and the wilderness, design and style and reading old books.

Skills

 

  • Marketing PR
  • Branding
  • Corporate Identity
  • Print Design
  • Art Direction
  • Brand Identity
  • Brand Management
  • Design
  • Problem Solving
  • Project Management
  • Strategic Planning
  • Creative Thinking

Work history

Currently

Head of Brand, Performance and Innovation

Tony Blair Faith Foundation

Feb 2012
  • Responsible for brand strategy, creative direction and design, message development, internal communication, organisational culture, staff development and performance. Accomplishments include: repositioning mission statement, writing and embedding organisational values, developing visual identity and brand guidelines, producing print promotional materials, project managing rebuild of website and developing operational model to govern project activity.

2015

Strategic Communications Advisor

Africa Governance Initiative

Mar 2011 - Apr 2015
  • Responsible for brand strategy, creative direction, message development, internal communication and print and digital production. Accomplishments include: developing visual identity and brand guidelines, producing print promotional materials, producing staff training manuals and developing the operational model.

2009

Visual Communications Officer

Parliament of Canada

Dec 2008 - Aug 2009
  • Part of a small team that developed and implemented branding and messaging for the Prime Minister and Members of Parliament. Trained and advised Members of Parliament and staff on marketing and communication. Led on marketing and advertising, cooperated with colleagues across government to stage press conferences and produce events.

2008

Assistant to the Manager of Scripting

Parliament of Canada, Office of the Prime Minister

Apr 2007 - Dec 2008
  • Worked with the Prime Minister’s Manager of Scripting to develop a strategic approach to the planning and staging of events. Produced tightly scripted events, summits and press conferences for the Prime Minister and Cabinet. Conducted research into effective visual messaging. Accomplishments include staging the North American Leader’s Summit attended by the President of the United States and the President of Mexico and coauthoring the government documents ‘Staging: Creating Effective Visual Messaging’ and ‘Guidelines for Development of Media Backdrops’.

2007

Legislative Researcher

Parliament of Canada

Sep 2006 - Apr 2007
  • Conducted policy and legislative research for Members of Parliament in the Conservative Caucus while completing my undergraduate degree.

Education

2010

MSc Media, Communciation Development

London School of Economics

Aug 2009 - Dec 2010
  • Graduated with high merit. Examined theory and research in the field of media and communication, in particular its application in developing nations. Conducted dissertation research in Zimbabwe. Awarded distinction in both corporate and political communications.

2007

BA(Hons) Political Science

Carleton University

Aug 2003 - May 2007
  • Graduated with Highest Honours. Studied political theory, international relations and comparative politics. Awarded the EWR Steacie Scholar¬ship, the Clarence C. Gibson Scholarship and the Honourable Walter Baker Memorial Scholarship in Political Science, awarded on the basis of high academic standing, with consideration given to those demonstrating political leadership.

Awards

2007

Honourable Walter Baker Memorial Scholarship in Political Science

  • Awarded on the basis of high academic standing, with consideration given to those demonstrating political leadership.