Projects credited in
- A visual identity for RootcauseCombining artificial intelligence, data and experience, Rootcause is new not-for-profit consultancy helping forward thinking organisations win in digital info ecosystems. To create the visual identity I worked with its founder, Jonathan Tanner, to bring his passion—for going deep, ‘rooting around’ and getting to the bottom of things—to life. The wordmark draws on the root system in nature—that highly complex, not widely understood, network (much like networks Rootcause analyses and navigates in
- A name and visual identity for Dear MoneyRooted in radical care, kindness, and inclusivity Dear Money is a zero-shame programme for those who want to transform their relationship with money. To bring the idea to life I worked with the founders, Sal and Gauri, to develop a name that would capture their emphasis on understanding our own personal relationship with money. Building from the name we created a visual identity that reflected the warmth, care and heart that embodies their entire approach.
- Unlock the FutureWorking with the United Nations Foundation I created the branding for #UnlocktheFuture, a high-level virtual event which took place as global leaders gathered for the opening of the UN General Assembly, and marked the beginning of the coalition for young people and future generations. This meeting was hosted by the world’s most far-reaching youth-led and youth-focused networks and movements including BRAC, Girl Up, Global Youth Mobilization, the International Federation of the Red Cross (IFRC)1
- YesColoursIllustration of paint samples for the paint company YesColours Working with the founder, I illustrated some of the sample pots the send to customers, to help launch the new sustainable paint brand.
- Editorial design and illustration for Rising on AirEditorial design and illustration for the Rising Academy Network. The report charts the story of how the Rising Academy team came together, as Covid-19 swept the globe, to create Rising On Air, a free distance learning solution to deliver high quality curriculum over radio.1
- Institute for Strategic DialogueA guide to help civil society work together to tackle online manipulationThis toolkit by the Institute for Strategic Dialogue provides practical advice for organisations to begin to track online disinformation. In order to ensure the toolkit had a low barrier to entry, I worked closely with the researchers to develop a rigorous system to organise the material, ensuring each step was as clear as possible. To increase readability, the layout moves away from the densely packed pages typical of technical manuals and incorporates more white space with large, clear signpo
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Work history
Director and Brand StrategistStudio Apm
London, United KingdomFull Time
I created gorsky+grey so I could work with ambitious and considerate leaders that want to build better organisations. I create brand strategies that bring their aspirations to life – using creativity and insight to build brands with authenticity, energy and purpose.
Skills
- Marketing PR
- Branding
- Corporate Identity
- Print Design
- Art Direction
- Brand Identity
- Brand Management
- Design
- Problem Solving
- Project Management
- Strategic Planning
- Creative Thinking
Education
MSc Media, Communciation DevelopmentThe London School of Economics
- London, United Kingdom
Graduated with high merit. Examined theory and research in the field of media and communication, in particular its application in developing nations. Conducted dissertation research in Zimbabwe. Awarded distinction in both corporate and political communications.
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BA(Hons) Political ScienceCarleton University
- Ottawa, Canada
Graduated with Highest Honours. Studied political theory, international relations and comparative politics. Awarded the EWR Steacie Scholar¬ship, the Clarence C. Gibson Scholarship and the Honourable Walter Baker Memorial Scholarship in Political Science, awarded on the basis of high academic standing, with consideration given to those demonstrating political leadership.
Awards
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Honourable Walter Baker Memorial Scholarship in Political ScienceCarleton University
Awarded on the basis of high academic standing, with consideration given to those demonstrating political leadership.