I am a strategy and brand professional. I help identify operational, brand and reputation challenges and develop clear communications strategies to address them. I love sport of almost any sort, hiking and the wilderness, design and style and reading old books.
Responsible for brand strategy, creative direction and design, message development, internal communication, organisational culture, staff development and performance. Accomplishments include: repositioning mission statement, writing and embedding organisational values, developing visual identity and brand guidelines, producing print promotional materials, project managing rebuild of website and developing operational model to govern project activity.
Responsible for brand strategy, creative direction, message development, internal communication and print and digital production. Accomplishments include: developing visual identity and brand guidelines, producing print promotional materials, producing staff training manuals and developing the operational model.
Part of a small team that developed and implemented branding and messaging for the Prime Minister and Members of Parliament. Trained and advised Members of Parliament and staff on marketing and communication. Led on marketing and advertising, cooperated with colleagues across government to stage press conferences and produce events.
Worked with the Prime Minister’s Manager of Scripting to develop a strategic approach to the planning and staging of events. Produced tightly scripted events, summits and press conferences for the Prime Minister and Cabinet. Conducted research into effective visual messaging. Accomplishments include staging the North American Leader’s Summit attended by the President of the United States and the President of Mexico and coauthoring the government documents ‘Staging: Creating Effective Visual Messaging’ and ‘Guidelines for Development of Media Backdrops’.
Conducted policy and legislative research for Members of Parliament in the Conservative Caucus while completing my undergraduate degree.
Graduated with high merit. Examined theory and research in the field of media and communication, in particular its application in developing nations. Conducted dissertation research in Zimbabwe. Awarded distinction in both corporate and political communications.
Graduated with Highest Honours. Studied political theory, international relations and comparative politics. Awarded the EWR Steacie Scholar¬ship, the Clarence C. Gibson Scholarship and the Honourable Walter Baker Memorial Scholarship in Political Science, awarded on the basis of high academic standing, with consideration given to those demonstrating political leadership.
Awarded on the basis of high academic standing, with consideration given to those demonstrating political leadership.