Bridget McKernan
Available

Bridget McKernan

Content ManagerLondon, United Kingdom
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Edward Otty
Bridget McKernan
Available

Bridget McKernan

Content ManagerLondon, United Kingdom
About me
I like content that clicks. And yes, I do mean that in both the ‘aha!’ and the physical action versions of the word. Working with brands in PR, community management and creative content roles has taught me that almost any content today can be great but, it’s the who and why that makes it brilliant. Supporting brief responses and branded campaigns, I drive creative strategy development tailored to consumers scrolling, liking, tagging and clicking across social. I’m also known to have a soft spot for strong copywriting and editing, audience analysis and, influencers and content creators (esp. in the travel space).
Work history
    Wildfire logo
    Wildfire logo
    Content ManagerWildfire
    London, United KingdomFull Time
    We are straight-talking social experts, and we combine great content with the most relevant influencers & communities to reach your audience through their passion points. Clients include Channel 5, Kellogg’s, Coca-Cola and Dogs Trust. Great content deserves to be seen. www.wildfiresocial.com Responsibilities • Branded content strategy for social media platforms • Copywriting and editing for social and client-facing work • Online audience analysis • Creation and curation of creative content • Social media community planning, management and implementation • Influencer relations and management • Creative concept development and consulting • Social media campaign reporting
    H
    H
    Account ManagerHatching Communications
     - Melbourne, AustraliaFull Time
    A full-service PR agency with expertise in tourism, lifestyle and food, providing clients with strategic campaigns through traditional media relations, consumer facing events, social media management, partnerships and content creation. www.hchq.com.au Responsibilities • Management of clients across fast moving consumer goods (FMCG), lifestyle and tourism brands • Media and influencer liaison and hosting • Brand and influencer partnership management • Creation and curation of creative content • Copywriting and editing for traditional and digital media platforms • Social media planning, management and implementation • Strategic PR planning and management • VJP (Visiting Journalist Program) management including itinerary creation and bookings • Planning and management of major sampling campaigns • Planning, implementation and hosting of events and activations • Allocating and monitoring campaign budgets • Clear, valued reporting for clients on a regular basis Key achievements • Coordinated itineraries and hosted 5+ top tier Australian journalists interstate for the Museum of Old & New Art’s (MONA) latest major exhibition • Launched world-class products in regional Victoria with PR value in excess of $2 million • Presented social media workshops to educate tourism industry members on latest trends and best practice • Successfully managed over 6 social media platforms at once for multiple tourism and lifestyle brands with varying tones of voice and product • Completed Social Media Knowledge Course: Facebook, Instagram and YouTube Ads Mastered
Skills
  • Strategic
  • Social Media Management
  • Copywriting
  • Adaptability
  • Organisation
  • Editing
  • Planning
  • Client Liaison
  • Content Curation
  • Audience Analysis
Education
    RMIT University logo
    RMIT University logo
    Bachelor of Communications: Public RelationsRMIT University
     - Melbourne, Australia