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A consumer focused strategist with 3 years experience supporting and driving audience engagement for lifestyle and tourism based clients. A strong communicator and creative thinker who thrives off integrated campaigns that solidify a brand’s personality within a crowded market.
A full-service PR agency with expertise in tourism, lifestyle and food, providing clients with strategic campaigns through traditional media relations, consumer facing events, social media management, partnerships and content creation. www.hchq.com.au Responsibilities • Management of clients across fast moving consumer goods (FMCG), lifestyle and tourism brands • Media and influencer liaison and hosting • Brand and influencer partnership management • Creation and curation of creative content • Copywriting and editing for traditional and digital media platforms • Social media planning, management and implementation • Strategic PR planning and management • VJP (Visiting Journalist Program) management including itinerary creation and bookings • Planning and management of major sampling campaigns • Planning, implementation and hosting of events and activations • Allocating and monitoring campaign budgets • Clear, valued reporting for clients on a regular basis Key achievements • Coordinated itineraries and hosted 5+ top tier Australian journalists interstate for the Museum of Old & New Art’s (MONA) latest major exhibition • Launched world-class products in regional Victoria with PR value in excess of $2 million • Presented social media workshops to educate tourism industry members on latest trends and best practice • Successfully managed over 6 social media platforms at once for multiple tourism and lifestyle brands with varying tones of voice and product • Completed Social Media Knowledge Course: Facebook, Instagram and YouTube Ads Mastered