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Bridget McKernan

Account Manager

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsPublic Relations Account Manager - Social Media Manager - Copywriter

About me

A consumer focused strategist with 3 years experience supporting and driving audience engagement for lifestyle and tourism based clients. A strong communicator and creative thinker who thrives off integrated campaigns that solidify a brand’s personality within a crowded market.


  • Attention
  • Strategic
  • Social Media Management
  • Copywriting
  • Adaptability
  • Organisation
  • Detail
  • Editing
  • Planning
  • Client Liaison

Work history


Account Manager

Hatching Communications

May 2014 - Jul 2017
  • Melbourne, Australia
  • Full Time
  • A full-service PR agency with expertise in tourism, lifestyle and food, providing clients with strategic campaigns through traditional media relations, consumer facing events, social media management, partnerships and content creation. Responsibilities • Management of clients across fast moving consumer goods (FMCG), lifestyle and tourism brands • Media and influencer liaison and hosting • Brand and influencer partnership management • Creation and curation of creative content • Copywriting and editing for traditional and digital media platforms • Social media planning, management and implementation • Strategic PR planning and management • VJP (Visiting Journalist Program) management including itinerary creation and bookings • Planning and management of major sampling campaigns • Planning, implementation and hosting of events and activations • Allocating and monitoring campaign budgets • Clear, valued reporting for clients on a regular basis Key achievements • Coordinated itineraries and hosted 5+ top tier Australian journalists interstate for the Museum of Old & New Art’s (MONA) latest major exhibition • Launched world-class products in regional Victoria with PR value in excess of $2 million • Presented social media workshops to educate tourism industry members on latest trends and best practice • Successfully managed over 6 social media platforms at once for multiple tourism and lifestyle brands with varying tones of voice and product • Completed Social Media Knowledge Course: Facebook, Instagram and YouTube Ads Mastered



Bachelor of Communications: Public Relations

RMIT University

Mar 2012 - Dec 2014
  • Melbourne, Australia