About me

Senior digital leader and creative strategist with extensive experience implementing effective social media campaigns within the UK music industry, specialising in the production of industry-leading online content. In my role, I have successfully led high-performing content production teams to deliver over 300 million views for the KISS radio network, growing online audiences across all priority platforms (TikTok, Instagram, YouTube, Twitter, Facebook, Snapchat). I am currently leading the visual content strategy for Bauer Media's new audio app, Rayo, alongside leading the social strategy for young audiences, the KISS network, and Bauer-owned podcasts. I have led the creation of award-winning digital content for brands like TK Maxx, ŠKODA and Bacardi, and I have a background in creative advertising, multimedia journalism and PR. I am a proactive, ambitious and empathetic leader with strong conviction and excellent communication skills.

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Work history

Director of Visual ContentBauer Media
Nov 2023London, United KingdomFull Time
Developing and implementing a visual content strategy for young audiences (KISS network), Rayo and Podcasts across Bauer's portfolio of radio brands (KISS, Absolute Radio, Magic, Hits Radio, GHR, Planet Rock, Kerrang, Scala, Jazz). Driving strategic initiatives and innovation, and developing digital audiences through effective social media and online advertising for KISS and Podcasts, alongside steering digital marketing campaigns for Rayo. Recently completed Operations, Departmental Manager Apprenticeship Standard Level 5 with City & Guilds.
Head of Social & Video - KISSBauer Media
Jan 2021 - Nov 2023London, United KingdomFull Time
Head of the social and video department for the KISS Network – KISS, KISSTORY & KISS Fresh. Leading the development and production of editorial and commercial digital content for the KISS network, working with cross-functional teams, station presenters, high-profile artists & talent, and our audience to bring the KISS brand to life through creative and compelling online content. Achievements include: +300 million views of KISS social/video content 210% increase in KISS TikTok followers 22.5 million views of KISS content at The BRITs 2023 12 million views of 'Say It or Shot It' across KISS socials 9.2 million content views of KISS Haunted House Party 2022 Leading and developing a high-performing content team

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Skills

• Producing
• Directing
• Copywriting
• Art Directing
• Concepts
• Creative Ideas
• Production
• Campagin Management
• Content Strategy
• Social Media

Education

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Television Journalism MACity University London
Sep 2012 - Jun 2013London, United Kingdom
Research and production for TV news and documentary filmmaking. Modules included: Editorial Production, Media Law & Research for Documentary Programme Making.
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English Literature BADurham University
Sep 2009 - Jun 2012Durham, United Kingdom

Awards

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Most Effective Use of PartnershipInfluencer Marketing Awards
SKODA for ‘Climb for This is Our Time’
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Most Effective Use of Group or CommunityThe Drum Social Buzz Awards
SKODA for ‘Climb for This is Our Time’

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