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For the past four years, I have been working in New York City for MAC Cosmetics, conceptualizing and executing both global industry events and retail experiences. I improved productions by bringing relevant leading creative partners to the table and strategically identifying new methods to drive deeper exposure and create more personalized, compelling content from events. Now, I am looking for a new, challenging career opportunity to apply and expand upon my skills in London. I would love to work in an environment where I can leverage the rich networks I have built within fashion and culture to continue helping brands connect, engage, and evolve.
Created strategically-driven experiential concepts that set the global creative vision for talent, set design, animation, music, and costuming. Presented concepts to Senior Creative director for approvals and relay recommendations and conclusions to relevant markets. Curated global DJ selections and developed all collection playlists. Researched and cast live talent, models, artists, and consultants required to execute and maximize event animation and collateral. Sourced materials and managed production for global event kits including costuming, accessories, props, and print materials. Produced internal photoshoots and instructional videos from initial concept to market release.
Collaborated with internal creative departments and external agencies to visualize and transform concepts into tangible outputs for Global Special and Retail events. Assisted in the curation and execution of international collaborations to extend the brand into global markets. Responsible for sourcing options for all costuming which included both driving existing relationships and identifying new designers and vendors to develop all event assets.
Conducted research and competitive analyses on various projects pertaining to events, PR, advertising, and digital management to add value to the creation and execution of global marketing deliverables. Developed tracking reports on editorial coverage of the company for management. Provided support in executing marketing strategies. Assisted with the preparation and post-show residual project management of the Women’s and Men’s Fall-Winter 2014/2015 fashion shows in Milan.
Assisted the Production Manager with the development, sampling, and production of all men’s and women’s product categories. Managed daily communication with factories regarding all production to ensure that fit, construction, and workmanship standards were met. Optimized the inventory system and maintained the design and vendor libraries. Aided the designer with the Spring-Summer 2014 fashion show and look book photoshoot.