Brogan Wright

Media Planner

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  • LocationUnited Kingdom

Skills

 

  • Fashion
  • Advertising
  • Publishing
  • Excel
  • Indesign
  • Office
  • Photoshop
  • Sales
  • Project Management and Budget Allocation
  • Eccomerce
  • Planning and Advertising

Work history

Currently

Media Planner

Daily Maiil

May 2015
  • Working with the Brand Communications Manager to: * Co-ordinate and implement the tactical print media plan (advertising space and allocation) across the direct to consumer brand portfolio, to maximise presence and effectiveness to drive profitable sales. * Manage the timely communication of all in-paper space allocation (national, regional and magazine space). * Co-ordinate the creative process for tactical ads; work with trading teams to plan space usage, understanding their commercial objectives to most effectively support their trading efforts. * Ensure daily dialogue with key stakeholders to keep the sales opportunity relevant. * Co-ordinate collateral, design brief-writing and delivery to creative team. * Work closely with the Make Up office to ensure plans are added to the flat plan in advance to ensure we achieve as much space as possible and can plan most effectively. * Manage delivery, sign-off and artwork upload process, all to deadline and within brand guidelines. * Report activity as required, communicating plans, achieved advertising and commentary to the division. * Conduct detailed analysis of customer behaviour and product performance dependent on ad position in paper, page position and timings to make recommendations to enhance yield. * Co-ordinate the production of TV/Radio adverts including the management of the creative process & deadlines and internal & external approval. Key relationships * Trading and Commercial Team; eCommerce, Partnerships, Newspaper Retail Trade, Loyalty, Customer Services * Wider Marketing Team; digital acquisition team, creative team, CRM team * Advertising and Make Up office * Editorial teams

2015

Senior Project Manager

Mediaplanet

Nov 2014 - Nov 2015
  • - Establishing key relationships with existing clients for future campaigns - Working with other SPM’s to produce weekly presentations helping to train other Project Managers - Working closely with management team to help implement new incentive structure - Second in command when Business Development Manager is absent; assigning tasks to team and ensuring that their daily plans are conducted efficiently - Attending meetings at the start of every project to develop new budgetary targets - Create full social media strategy for digital element of campaign

2015

Content & Production Manager

Mediaplanet

Jan 2015 - Jun 2015
  • - Monitoring, securing and improving the overall quality of the product e.g content, design and traffic - Flat plan management of all products - Development and innovation of product and procedures - Securing the distribution of all products e.g maintaining contact with newspaper partners, print sites, digital distribution partners and social media collaborators - Managing the internal and external people working on the product e.g graphic designers, journalists, web editors and traffic managers - Training both the production and sales teams on production related matters - Estimating, analysing and keeping track of product KPI’s and production costs - Ensuring product is in line with local agreements with partners, regulations and laws - Final proofing and editing or print campaigns (skilled in InDesign & Photoshop)

2014

Project Manager

Mediaplanet

Dec 2013 - Nov 2014
  • - Responsible for the production and development of national print and digital campaigns, ranging from healthcare, to business and other industry specific topics - Work on 6 week cycle – ensure that all deadlines are met, both print and digital - Financing the campaign through advertising sales, developing the editorial and working on production of the campaign (B2B and B2C) - Report to a Business Development Manager and work in a team of five - Conduct market/industry analysis and segmentation based on guidelines for every project and receive operational and financial goals from the Business Development Manager - Identifying and contacting key people within the industry and produce an editorial synopsis based on research and input from the market - Liaising with journalists and designers to ensure that they are correctly briefed and deadlines are met - Face to Face client meetings - Making new business contacts through cold calling/email/LinkedIn with a target of 250-350 prospects per campaign - Uncapped commission structure – working with personal targets put in place for each specific campaign - Experience in working with a tailored CRM system and training new Project Managers - Account management – invoicing clients and ensuring that all invoices are paid on time

Education

2013

Journalism Communication Studies

University of Central Lancashire

Aug 2010 - May 2013