Work history
M
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Travel bloggerMinka Guides
London, United KingdomFreelance
I created Minka Guides to showcase what I call ‘fabulous travel’: encompassing the fun, stylish and quirky highlights of every destination I visit. I also place inclusivity at the heart of everything I do, ensuring my content is particularly useful to LGBT+, vegan, gluten-free, solo and budget-minded travellers.
Content Writerhi Inc
- London, United KingdomFull Time
This role covered three key areas:
• Writing and editing B2C city guide content on 'handy Smartphones' for EMEA and Asia.
• Supporting the Head of Content with strategy/planning, commissioning and measurement.
• Generating ideas and writing branded content pieces.
Personal highlights:
• Developing the content strategy for our Hong Kong city guide and commissioning local writers for these pieces each month.
• Leading on branded content campaigns for Coach, Chanel and Sony Pictures.
• Leading on e-commerce implementation between city guide content and ticketing platform.
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Skills
- Copywriting
- Editing Copy
- Commissioning Content
- SEO
- Campaign Management
- Social Media
- SEO Copywriting
- SEO Content
- Content Copywriting
- Content Creation
Education
U
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Bachelor of Arts (BA) UNSW
- Sydney, Australia